Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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Watching movies is a fun way to relax‚ spend time with your family‚ and have fun. Movies have valuable lesson for all ages from children to adults. However‚ don’t be blinded from all the action‚ drama and comedy of movies. Most people don’t recognize this but movies have a lot of gender stereotypes that has shaped our generations. These stereotypes could have many negative or positive affects to our society. The movie “Big Hero 6” is atypical to gender stereotypes‚ which is unusual because Disney
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My Favorite Book Dear judges and respectful competitiors‚ today I am going to talk about My favorite Book. Just like Forrest Gump said‚ “Life was just like a box of chocolate‚ you never know what you’re gonna get.” We may be rich‚ we may be poor. We may win‚ we may lose. But if your are optimistic to confront every adversity coming your way. You can be a winner of your own life. When I was ten years old. I read a book named “The Elephant Man” The Elephant Man. The elephant man’s name
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Some say fiction is more enjoyable than watching movies. Although it is true that reading book will help people expand their certain level of vocabulary and glossaries‚ I believe that watching movie will appreciate the story line comprehensively and it is more efficient watching movie rather than reading book. In this essay‚ I will briefly illustrate two significant reasons to support my preference. Most of all‚ I believe that movies express its’ story more lively than reading fiction
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God’s Favorite Elements If God has any favorite elements‚ they must be Hydrogen‚ Carbon‚ Nitrogen and Oxygen. These four elements make up the majority of all Biological compounds. Without them‚ life on this planet as we know it could not exist. Due to the bonding possibilities between and among these elements‚ literally millions of organic compounds are possible. Carbon is the backbone of all organic compounds. It forms the main structure of the molecule with Hydrogen‚ Nitrogen‚ Oxygen and occasionally
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My Favorite Cartoon ¡V The Simpsons Watching a hilarious cartoon on television may seem like the most relaxed thing in the world. However‚ ¡§The Simpsons¡¨ is not only a stupid funny cartoon to keep us laughing for joy but also a clever TV program mixed up with irreverence and slightly twisted morality. I¡¦m not saying that how much influence this show can bring to our reality. But I think it¡¥s very well written. Also it constantly reflects and spoofs our society. The whole story
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and the ocean. When we arrive the first thing I notice is the smell of the ocean‚ it smells of wet sand mixed with salty water and I almost feel like I can smell the sun. I know that sounds strange but it makes me smile from ear to ear. One of my favorite smells at the beach is the smell of sweet coconut suntan lotion‚ There is no other smell in the world that makes me feel joyful like I have no cares or worries in the world. If you are looking for a quiet place‚ this is not place to for you. The
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University of Phoenix Material Appendix F Paragraphs and Topic Sentences Part I: Review the four paragraphs below. There is one paragraph matching each of the following types: summary‚ analysis‚ synthesis‚ and evaluation. Once you have read each paragraph‚ complete the following chart to identify the paragraph types. Underline the topic sentence in each paragraph. Paragraph Type of Paragraph 1 ANALYZING 2 SUMMARIZING 3 EVALUATING 4 SYNTHESIZING 1. Alice Doe’s article discussed overlooked
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The Influence of Globalization on movies Nowadays‚ movies‚ which are the most important entertainment of people‚ has spent much more money and time than before by a growing number of people. Different kinds of new movies play nearly everyday; and the way to watch a movie isn’t confined to the cinema. Along with the improvement of digital postproduction and digital effect is applied to the movies‚ they make people to be personally on the scene when you watch a movie. In the past twenty years
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The Five Paragraph Essay The five paragraph essay measures a student’s basic writing skills‚ and is often a timed exercise. Use this Guide to help you practice and succeed at this form of writing. Getting started means getting organized: Analyze the assignment; determine what is required. With a highlighter‚ note important words that define the topic. Then organize your plan For example‚ you have been given this writing prompt: You have a present that was really memorable. It could have been given
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