1: Introduction This report will critically be discussing the marketing strategy‚ position and the marketing mix employed by LUCOZADE and the use of some principles. Therefore‚ the analysis will help to identify how brand is positioned in the energy drinks market and how company promotes its product. After analysing existing marketing strategies‚ recommended future strategies will be given to advice companies of where the brands are leading to and how they will get there. 1.1 Company Introduction
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ACKNOLDGEMENT I express my sincere thanks to Mr. Inder Lal Bansal Owner of SOTC Franchisee for giving me an opportunity to undergo a project on “find out the potential and awareness of SOTC brand as well as creating awareness amongst the people of NCR region” and understanding the whole process of booking. I would also like to take the opportunity to thank Mr. Kapil(Sales Executives)‚ Mr. Gaurav(Sales Executives-WFT)‚ Mrs. Dimple Mucchal (FIT)‚ Mrs. Bhavna Tandon(FIT) and all the other employee
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nearby mountains and the Solitary Island Marine Park‚ with its deep-sea fishing‚ scuba diving and whale watching. Built attractions are Big Banana‚ Pet Porpoise Pool and an ever increasing number of "thrill" type tours such as white water rafting‚ paragliding and four wheel drive tours. Coffs Harbour is regarded as a destination that can be promoted as a "weekend escape"‚ with people arriving on Friday night by plane and returning to Sydney on Sunday afternoon. The region is heavily promoted in all
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DECLARATION I Priyanka Chhajta (H-18026) declare this report is the best result of my own efforts and it confirms to the university‚ department and course regulation regarding cheating and plagiarism. No matter contained within the project has been used in any other submission‚ by the author of an academic award. PRIYANKA CHHAJTA H-18926 April 2012 ACKNOWLEDGEMENT
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Project-The New Camp PREPARED FOR BODIRUJJAMAN CONTENTS . • Executive Summary 03 • Description of Venture 04 • Mission and Vision 05 • Market Analysis 05 • Competitive Analysis 07 • Strategy 10 • Services 11 • Marketing & Sales 13 • Human Resource Plan 16
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Final Exam Project Sangita Sharma Bhandari Contents Executive summary ........................................................................................................................... 3 Introduction....................................................................................................................................... 4 Problem formulation .......................................................................................................................... 5
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[pic] Page 1 – 19 Assess the impact of key historical and current developments on the travel and tourism industry. • Improvements in transport • Development of mass tourism/all inclusive package holidays • Decline of seaside resorts • Socio – economic changes; increase in leisure time‚ disposable income‚ paid holidays and life expectancy • Technological developments Current developments • Low cost airlines • Super jumbos and super ships • Internet
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REPUBLIC OF INDIA INTRODUCTION India‚ officially the Republic of India‚ is a country in South Asia‚ and a member of the Commonwealth of Nations‚ the World Trade Organization‚ the South Asian Regional Co-operation Organization and the United Nations. The name India is derived from the River Indus‚ the valleys around which were the home of the early settlers. The Aryan worshippers referred to the river Indus as the Sindhu. It is impossible not to be astonished by India. Nowhere on Earth does humanity
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Orlando International Airport [Name of the Writer] [Name of the Institution] Table of Contents SWOT Analysis 3 Strength 3 Weakness 3 Opportunity 5 Threats 6 GAP Analysis 8 Hexagon of Competitive Identity 18 References 19 Orlando International Airport SWOT Analysis Strength Since May 2008‚ Orlando International Airport has increasingly used higher fees to recover some of the expenses lost in their bulging fuel bills. This trend continued as revenue was hit by low passenger numbers. Additional
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Tourism in India From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Every year‚ more than 3 million tourists visit the Taj Mahal in Agra‚ Uttar Pradesh. Tso Moriri Lake‚ Ladakh Tourism in India is a large industry. The World Travel and Tourism Council calculated that tourism generated $121 billion or 6.4% of the nation’s GDP in 2011. It was responsible for 39.3 million jobs‚ 7.9% of its total employment. The GDP of the tourism sector has expanded
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