Evaluate and determine the marketing mix Submission details Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s This Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective The candidate must demonstrate the ability‚ knowledge and skills
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Marketing Mix Assignment 9/25/2013 MBA500 Coca Cola has a wide range of products which follow a specific strategy based on delivery channel and product. Their offerings span a wide range of beverages including: Dasani water‚ Minute Maid juices‚ Powerade sport drinks‚ Vitamin Water‚ and the classic Coke and Sprite soft drinks just to name a few. According to the Coca Cola website there are 3500+ products available worldwide.1 For purpose of this exercise I will focus on the Classic soft drinks
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the public and the dealers of motocross dealers with schools based on how to learn how to ride with links to dealerships for test driving opportunities. Braaap also promotes up and coming riders through championship races and amateur shows for promotion and developing a larger community throughout the moto world. Review pricing policy. Analyse pricing variables to determine their effect on demand. The pricing policy on Braaap suppliers are based on dealership and manufacture prices with and inclusion
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BRAAAP Product Report Introduction Braaap began with the vision of making motorcycling more enjoyable and more accessible‚ enabling more people to experience what we love about motorcycling. In an over competitive industry dominated by just a few well-established and familiar brands it’sBraaap’sjob as an emerging brand to punch above our weight. Braaap have to outdo our competitors in componentry‚ Braaap have to outdo their warranty‚ Braaap have to offer more customization‚ Braaap have to make
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1 c) To what extent has The Authentic Food Company Ltd’s products been the most important element of its marketing mix? Marketing Mix‚ is the combination of Price‚ Product‚ Place and Promotion used by a business. A reason for why the product is the most important element of TAFC Ltd’s marketing mix is because the company has made sure that the quality of its products is their USP and due to this has enabled them to grow throughout the frozen foods market. This is because due to the high quality
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The Marketing Mix (4p’s) The marketing mix consists of Product‚ Price‚ Place and Promotion strategies that a firm uses to help them reach their objectives. The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other. PRODUCT STRATEGIES When an organization introduces a product into a market they must ask themselves
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Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product‚ price‚ promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people‚ process and physical evidence. Consumers require the right product. This might be an existing
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P’s involved in marketing mix? Ans- Just like the marketing mix of a product the service marketing mix comprises of Product‚ Price‚ Place and Promotion. How ever as a service is not tangible the marketing mix for a service has three additional elements: People‚ Process and Physical Evidence. People- People are an essential ingredient in service provision; recruiting and training the right staff is required to create a competitive advantage. Customers make judgments about service provision and
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Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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made for specific area What are the elements of IMC (i.e.‚ the separate Promotional mix and Marketing mix elements)? IMC: Integrated Marketing Communications. Involved coordinating the various promotional elements and other marketing activities that communicate with the firm’s consumer Promotional mix elements: Advertising PR Sales Promotion Personal Selling/Direct Marketing Marketing mix: Promotion Product: the package. Ex: little kids go for cereal with pretty pictures Place/Distribution:
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