[pic] “Consumer Behavior & Shopper Marketing In FMCG Post Financial Crisis” Submitted To The Department Of Marketing In Partial Fulfillment Of The Requirements For The Degree Of Masters in Business Administration (Marketing) At the Lebanese University Debate Committee C.P.G : Dr Mohamed Jebaii Supervisor: Dr Amal El-Kurdi Co-supervisor: Dr. Abdl Hasan Haidar Academic year 2008-2009 Dedication This thesis is dedicated to my father‚ who taught me that the best kind of
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PGDM (Retail) INDUSTRY MENTOR: FACULTY MENTOR: MR. NIKHIL BHASIN Prof. Kapil Garg RETAIL OPERATION MANAGER Bimtech‚ Greater Noida SHOPPERS STOP‚ ROHINI TABLE OF CONTENTS 1. LIST OF TABLES 3 2. LIST OF CHARTS AND GRAPHS 4 3. LIST OF EXHIBITS
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in National Charity League for six years‚ I have had the pleasure of working with many different philanthropies‚ my favorite being The Tualatin School House Pantry. Operating out of the basement of a church‚ the food bank helps to feed families in the community who are struggling financially. While my first few experiences at the food pantry were emotionally challenging‚ I found them to be very eye opening. I met many people from different backgrounds‚ yet they all shared the same hardship‚ the inability
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Systems-BSA/310 9/16/13 Ongart Peng Ratchaworapong Company: Kudler Fine Foods Objective: Analysis of Frequent Shopper Program Addressed To: Upper Management Official: Ivan Eugene Date: September 16‚ 2013 Introduction During my evaluation the Frequent Shopper Program that the company is trying to implement‚ I noticed a couple of issues that may occur and thus I want the company to be aware of them in order to properly address them
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the average shopper in: Hesitant‚ Looker‚ Impulsive and Bargain. Hesitant buyers are alternatively known as reluctant buyers and can be described as smart‚ although at times may miss out on good items. When it comes to aggressive shoppers‚ they will often go out of their way to get any product they want. Impulsive shoppers keep buying things that they sometimes don’t need; and go over their budget. The Bargain shopper often goes to stores that have bargains(Hence the name “Bargain shopper“). They often
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The Conscious Shopper “It works just as good as the name brand‚” my mother would always suggest. As I have matured‚ I regret to admit that‚ in most instances‚ my mother’s notion was right. Consequently‚ those very words describe my shopping nature. When I think of what kind of shopper I am and how I have developed my shopping habits‚ there are three factors that are responsible for my consumer behavior. Those factors include my childhood shopping experiences‚ my knowledge of advertising and marketing
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Legal‚ Ethical‚ and Security Concerns in Kudler’s Frequent Shoppers Program BSA/310 Legal‚ Ethical‚ and Security Concerns for the upcoming Frequent Shoppers Program Kudler Fine Foods is a food chain that sells specialty items. They are located in the San Diego Metro area and have three locations. Kudler Fine Foods specializes in high-end grocery items from both imported and domestic suppliers. They are well known for their fresh baked pastries‚ specialty dairy selection‚ a large cheese
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Deepak Agarwal TABLE OF CONTENTS • Objectives………………………………………………………………………………….. 3 • Executive Summary……………………………………………………………………. 4 • Introduction of the Retail Industry……………………………………………… 5 • Overview of Shoppers Stop………………………………………………………… 7 • Major Players and competitor………………………….………………………… 8 • Customer Expectations………………………………………………………………. 9 • Performance……………………………………………………………………………….10 • Marketing Channels……………………………………………………………………
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Project Report On ERP Implementation in Shoppers Stop (SD-Retail) Submitted By:13PGDM127 Abhay Agrawal 13PGDM128 Abhishek Bansal 13PGDM135 Ashish Jain 13PGDM138 Astha Garg 1 Table of Contents History .......................................................................................................................................................... 3 Retail – Process Flow......................................................................................................................
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Being A Smart Shopper Is A Skill The most important thing to me when shopping is not the things I buy‚ but what I get for my money. There are many things to keep in mind as I shop. I have to think of the things I need‚ if I’m shopping wisely and not get caught up in all of the TV ads and if I am within my budget. But with a little focus and discipline‚ I know I can do it. After all‚ I come from a long line of generations before me that have done just that. Most importantly‚ are
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