P&G profile: * P&G serves approximately 4.6 billion people around the world with its brands. * The Company has one of the strongest portfolios of trusted‚ quality‚ leadership brands‚ including Pampers®‚ Tide®‚ Ariel®‚ Always®‚ Whisper®‚ Pantene®‚ Mach3®‚ Bounty®‚ Dawn®‚ Fairy®‚ Gain®‚ Charmin‚ Downy®‚ Lenor®‚ Iamps®‚ Crest®‚ Oral-B®‚ Duracell®‚ Olay®‚ head & Shoulders‚ Wella®‚ Gillette®‚ Braun®‚ Fusion®‚ Febreze®‚ ambiPur®‚ Sk-II®‚ and vicks®. * P&G’s world headquarters is located
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BENEFITS OF PANTENE * Pantene is one of the famous brand out of 22 brands of a well known organization (P&G). It has a high market share and good sale of its products which shows that its worthy to believe in the position it holds. * It is a protein enriched product. Pantene got its name from “panthenol” (pro-vitamin B-5)‚ which was developed in 1940 in Switzerland and used to treat burns in WWII. It was soon found to improve the health‚ elasticity and moisturization of hair. Pantene shampoo
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advertisers in this commercial use one rhetorical concept known as pathos. An appeal in which they convince consumers on an emotional level that this product will in fact change they’re life‚ and without it they’re hair will remain dull and lifeless. Pantene Pro-V asks consumers one simple question‚ “Are you ready to take the challenge? Healthier hair in just 7 days” Any person watching may answer and say “Absolutely!” Liv Tyler‚ in this advertisement‚ explains how much damage she does to her hair everyday
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outer layer‚ leaving hair shiny and vibrant. As you can see Pantene by using the line extension approach find the gap in Market and provide different variety of shampoo for different hair style and needs and also deliver the value to customer. For females ages 25-35‚ Pantene Pro-V is the product of hair care that uses key nutrients to create confidence by providing you with silky smooth hair and a fresh scent for a clean. The Pantene strategy illustrates the effective use of another fortifying
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Assignment 3 CONSUMER BEHAVIOURS AFFECT ON PANTENE SHAMPOO P&G Teacher Ms. SARA KHURRAM Fundamentals of Marketing Prepared by: Muneeb Ghouri \ Yasir Ahmed \ Khalid Ahmed \ Rehan ur Rehman BS Network Management 2012-2013 Q) Consumer Behaviours affect on PANTENE Shampoo. 1) CULTURAL Factor that was affect on consumer behavior is due to our different nature of living style in Asia Pakistan. Pantene shampoo is mostly for females‚ in our region females had long hair
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Summary: Pantene is a strategic product of P&G Groups. It is a qualified‚ nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft‚ smooth and beautiful hair. Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time‚ P&G has made more than 55 billion dollar for total sales. Pantene is
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Pamantasan ng Lungsod ng Valenzuela Poblacion II‚ Malinta‚ Valenzuela City Pantene Marketing Plan Ivy Ellaine C. Concepcion BSBA MM 3-1 Professor Rosalinda G. Mayor Product Management Table of Contents Pantene Marketing Plan I. Executive Summary II. Situational Analysis A. Industry Analysis B. Competitor Analysis C. Standard Marketing Mix * Product * Price * Promotion * Distribution D. Current Target Markets Demographics * Geographic
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reassurance. If you take a look at the Pantene advertisement it is clearly backed by a credible source. The Pantene advertisement can also appeal more to viewers because its layout is crisp and easy to read‚ instead of one that is pushed to the side and jumbled like your Sleek and Shine advertisement. Although your an ecofriendly company which bases their products with mainly elements of nature (which explains the backdrop of a sky and a green bottle)‚ the Pantene ad features an Olympian with a gold
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Course Title Principles of Marketing (MKT 101) Prepared by Mithila Islam Tisha Id# 2010-2-10-270 TanzilaHossain Id# 2010-2-10-267 SupriaDebnath Id# 2010-2-10-122 Masuda Mustari Sun Id# 2010-2-10-272 Kazi Lubaba Islam id# 2010-2-10-201 Prepared for Kashfia Ahmed Senior lecturer Department of Business Administration Date of submission 21thApril 21st April 2011 Kashifia Ahmed Senior Lecturer‚ Department of Business Administration‚ EastWest University‚ 43
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KRIS AQUINO’S ADVERTISING POWER PLAY: PERSPECTIVE FROM PANTENE MANAGEMENT FEMALE CONSUMER CONVICTION A dvertising is a form of communication in which companies promote their products and services in order to convince consumers to buy or patronize their goods. It is used to help increase the sales of the product‚ familiarize the consumers of a particular brand‚ inform people of changes in an existing product and to introduce a new product to the market. Advertising is also closely related
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