Case Study of the Panera Bread Company Lawrence Technological University Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013‚ taught by David Gregorich‚ MBA‚ Ed.D. Abstract The purpose of this paper is to study the Panera Bread Company‚ and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills‚ Eleventh Edition by Donnelly‚ and Peter (2013)‚ and The 5 C’s and Strategic Marketing Basics (2013)
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Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however‚ an aggressive target of 2‚000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers
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In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful for Au Bon Pain. Between 1993 and 1997‚ average unit volumes at the
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Panera Bread began in 1981 as Au Bon Pain Co.‚ a fast-casual bakery and café chain‚ founded by Louis Kane and Ron Shaich. Throughout the 1980s and 1990s‚ the chain grew along the east cost of the United States and internationally. It dominated in the bakery-café category. In 1993‚ Au Bon Pain Co. purchased Saint Louis Bread Company‚ which was founded by Kenneth Rosenthal. At this time‚ the Saint Louis Bread Company was in the midst of renovating its 20 bakery-cafes in the Saint Louis area. The concept’s
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Panera Bread is an upscale fast casual restaurant with 2‚000 company-owned and franchise-operated bakery café locations in 46 states‚ the District of Columbia and Ontario‚ Canada. Panera Bread is known for its sandwiches‚ soups‚ salads‚ coffee‚ pastries‚ and of course‚ the freshly baked bread! Taking that one step further‚ Panera Bread is committed to clean ingredients‚ a transparent menu and making a positive impact in communities.. Panera Bread also has a list of Cultural Values and Concept Essences
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Synopsis Panera Bread Company began in 1981 as Au Bon Pain Co. founded by Louis Kane and Ron Shaich . Ron Shaich befriended cofounder Louis Kane in 1980‚ shortly after opening the Cookie Jar bakery in Cambridge‚ Massachusetts. Kane‚ a venture capitalist‚ had recently purchased the Au Bon Pain Company in 1978. Shaich was interested in “adding bread and croissants to his menu to stimulate morning sales” . Shaich recalled‚ “50‚000 people a day were going past my store‚ and I had nothing to sell
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BUS 480 Strategic Audit Michelle Herndon (2012) Case Number and Title Case 32: Panera Bread Company (2010): Still Rising Fortunes? CURRENT SITUATION Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food‚ casual dining and quick service cafes‚ bakeries‚ and
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Case Study Panera Bread Synopsis Panera Bread is a casual made-to-order fast food restaurant that offers specialty breads‚ sandwiches‚ tossed salads and soups. Established in 1981‚ with 1‚562 company owned and franchised locations‚ Panera Bread has moved into the forefront of the restaurant business‚ and has strategically penetrated the market while acquiring a robust amount of loyal customers. Most of the restaurants offer the choice of indoor and outdoor dining. A fireplace inside the restaurant
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Summary: Panera Bread Company is an expanding chain of bakery-café restaurants throughout the United States that targets urban workers and suburban dwellers. Panera is known for its fresh baked goods‚ made to order sandwiches with the company’s fresh bread‚ salad‚ custom roasted coffees‚ and other café beverages. Opportunity: Panera bread can increase sales by targeting families for meals during breakfast and dinner hours. Strategy: Panera may inform customers of food specials during the times
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Panera Bread Case Study: Rising Fortunes? Executive Summary: In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful
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