Panera Bread Company Case * Student: -Miguel Etchebarne Question 1 What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? -Panera strategy was to make great bread broadly available to consumers across the United States. They have an attractive menu and the dinning ambience of his bakery-cafés
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Partial Example #2 for Panera Case part 1 analyis Excludes answers to #3 and 4‚ which were covered in the earlier example Item 1 The company’s mission statement‚ although I think of it more as a slogan‚ is “A loaf of bread in every arm.” The company is on a mission to extend the consumption of their baked products broadly in the areas where they operate. Their strength in this mission comes with their strategic locations in high traffic urban areas. These locations enable them to service
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locations. Although there have been talks (amongst Panera Bread) for their corporate and franchise locations (Taylor) of remodeling (Appendix 1)‚ within this report we’ve proposed a plan that will allow their existing stores‚ both corporate and franchise locations‚ to be more attractive and welcoming for reward members and their new customers. As a disclosure‚ all proposed plans will have final approval from appropriate parties from Panera Bread (including Panera’s stakeholders). Although the implementation
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9/17/2013 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to build
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The core technology of Panera Bread would be their process of baking the goods. Panera Bread is primarily known as a fast-casual bakery-café. Therefore‚ the baking process is directly related to the company’s mission of “putting a loaf of bread in every arm” (Panera Cares) The fresh-baked goods are made fresh‚ from scratch‚ and in the store‚ every day by trained bakers. The core technology of Panera Bread would be considered a service for several different reasons. The first reason would be that
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Topic: Panera Bread Company Case Study An analysis of Panera Bread Company’s business strategies was requested. I have evaluated Panera’s performance in regards to their competitive position in the food industry‚ as well as‚ their internal characteristics. My thorough assessment follows the restated question. 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type
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Panera Bread Company 0. INTRODUCTION The Panera Bread legacy began in 1981 as Au Bon Pain Co.‚ Inc. Founded by Louis Kane and Ron Shaich‚ the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993‚ Au Bon Pain Co.‚ Inc. purchased Saint Louis Bread Company‚ a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging
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Panera currently serves “fresh baked goods‚ including a variety of freshly baked bagels‚ breads‚ muffins‚ scones‚ rolls‚ and sweet goods‚ made-to-order sandwiches on freshly baked breads‚ hearty‚ unique soups and side items‚ freshly prepared and hand-tossed salads‚ and custom roasted coffees and cafe beverages‚ such as hot or cold espresso and cappuccino drinks and smoothies” (Panera Bread Company‚ 2011). This is essentially Panera’s competitive
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Industry’s Dominant Economic Characteristics Market Size: Annual sales revenue and total volume. Scope of Competitive Rivalry: Local‚ regional‚ international‚ global Market Growth Rate: 2-3 percent annually Stage in Life Cycle: Early development? Rapid growth? Mature. Number of Companies in Industry: Lots of small companies or few dominant ones. EX: 110 plant locations and capacity of 4.5 million tons. Market shares range from a low of 3 percent to a high of 21 percent. Customers:
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Panera Bread Case Analysis Michael Gibbons Strategic Management W 7:10 - 10:10 1. Panera Bread’s strategy is to provide a superior product to a diverse customer base. Panera Bread’s concept is “to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.” Their strategy has allowed them to provide an alternative meal to fast food restaurants. Analyzing Chapter Five’s generic competitive strategies the most closely fit competitive approach that Panera Bread
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