Pandora Radio: Fire Unprofitable Customers? By Chih-Hsin Chen and Pinar S. Ozer 11.10.11 Management Information Systems -INFO 503 Prof. Ross Malaga Fall 2011 Online Radio History Before 2000 The beginning of online radio could trace back to the 1990s. Arround year 1996‚ Nullsoft and Microsoft released streaming audio players as free downloads. Internet radio attracted significant media and investor attention in the late 1990s and the early 2000s. Pandora Radio Started
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One of my favorite radio medians is Pandora Internet Radio. I enjoy Pandora for the simple fact of variety there over a 700‚000 songs in the database. (PANDORA) There are many great radio stations out there. However‚ after awhile they continue to cycle through the same songs over and over. With Pandora the listeners can suggest specific artists‚ or genres of music‚ or a comedian and Pandora not only plays that artist‚ but artist that are similar to them through that station. Through the Music Genome
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Pandora currently has over 80 million users in the United States and adds nearly 600‚000 new subscribers every week. They also dominate the internet radio market segment with over 50% of all internet radio hours being listened to on the internet being done at Pandora.com. Pandora’s unique music listening system allows users to select a favorite musician‚ genre or class of music and using specialized computer algorithms‚ create a personalized radio station that not only plays the music the user selects
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e2bn.org/mythsandlegends/textonly562-pandoras-box.html Summary: Epimetheus and Prometheus were two brothers who annoyed one of the most powerful Gods‚ Zeus. Because of Zeus’ annoyance‚ we punished all humans by taking away their ability to create fire. However‚ Prometheus rebelled‚ went to a blacksmith named Hephaestos‚ and stole his fire. Zeus became very angry and came up with a harsher punishment for all humans. He made a girl out of clay‚ named her Pandora‚ and sent her to Epimetheus. They married
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Of Doing Business: Pandora Radio As if the music industry has not seen enough change in recent years‚ Pandora Radio has started yet another music revolution. This time‚ however‚ the revolution is not about how the music is stored and collected (LP/CD/MP3 transformation)‚ or how music is purchased (Record Stores/ iTunes transformation)‚ but how we actually listen to music. Pandora Radio has created an amazing technology‚ which allows users to create and customize their own radio stations that automatically
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Pandora In Greek mythology‚ there are many Greek gods and goddesses but one individual is blamed for all the bad in the world. Pandora was created in Mount Olympus out of earth and water; she is defined as endowed with everything and is the name of the first woman on the earth. She was described as charming and beautiful and characterized as mischievous and foolish. Many gods and goddesses gave her gifts‚ she was given; curiosity‚ boldness‚ grace‚ desire‚ beauty‚ a sweet singing voice
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Question 2 Slide 1 and 2– Pandora Horizontal conflict Pandora used to have its target on desktop usage. Now it is switching to mobile and cars‚ with mobile adds growing faster than any other form. (We are going to see the numbers later). This happens to create an internal horizontal competition among its vehicle distribution channels and causes a necessity to invest resources in each of them at the same time. Slide 3 – Pandora vertical conflicts Pandora’s membership v.s. advertising sales
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Marketing Strategy • Viral o Pandora has often been heralded for it’s great success in word of mouth and viral marketing. By 2012 Pandora had accumulated 100 million+ active and registered users‚ most of which had been acquired organically. According to an interview with Matt Nichols‚ Pandora’s Director of Marketing‚ Pandora success comes from providing a personalized service that it’s ‘competitors’ simply don’t match up to. “You can create personalized radio stations that play only music you’ll
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10. Pandora: Disintermediator or Disintermediated? For Pandora‚ one of the biggest players in Internet radio‚ figuring out the future is both challenging and intimidating. If the regular challenges of growing a new company aren’t enough‚ Pandora also faces a market that is reeling in turmoil. In the new digital world‚ the way people listen to music continues to change dramatically. It seems likely that Pandora will either lead the changes or fall victim to them. Pandora was founded just over a decade ago
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Joe Clark January 21‚ 2002 Mrs. Perkins AP U.S. History The radio has evolved over time. The radio we listen to today has a different format‚ purpose‚ viewer reach‚ and clarity than it did before the 1950s. The radio has survived the threat of the television industry by changing with the times. It has been dealt with in the law through acts and the creation of the government regulating agency (FCC). Today the radio is the cheapest and most affective way to communicate with everyone around the
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