PANDORA AND THE FREEMIUM BUSINESS MODELS Presented By Kofi Frimpong-Aninakwa To Dr Ebenezer Johnson California Intercontinental University October‚ 2014 Abstract Businesses in the digital market employ different methods of e-commerce models in so as to enhance their business outlook. Some models have high costs of implementation while others are highly risky. It is very essential for a firm to assess the various benefits and shortcomings of any business model prior to implementation
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Pandora currently has over 80 million users in the United States and adds nearly 600‚000 new subscribers every week. They also dominate the internet radio market segment with over 50% of all internet radio hours being listened to on the internet being done at Pandora.com. Pandora’s unique music listening system allows users to select a favorite musician‚ genre or class of music and using specialized computer algorithms‚ create a personalized radio station that not only plays the music the user selects
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SKYPE The perfect FREEMIUM model 11/24/2010 Petra Sanyova BCi08: 5th semester: e-Marketing The Freemium Model The term freemium is a coined term‚ derived from words ‘free’ and ‘premium’. This term stands for an expanding business model where companies are making profits from selling premium products to a small percentage of their total users. Although the majority of the users is not paying anything for the product‚ companies still has possibility to be highly profitable‚ and they usually
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New Models Of Doing Business: Pandora Radio As if the music industry has not seen enough change in recent years‚ Pandora Radio has started yet another music revolution. This time‚ however‚ the revolution is not about how the music is stored and collected (LP/CD/MP3 transformation)‚ or how music is purchased (Record Stores/ iTunes transformation)‚ but how we actually listen to music. Pandora Radio has created an amazing technology‚ which allows users to create and customize their own radio stations
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Pandora‘s business model consists of actions that lends the company to operate as a B2C‚ content provider‚ e-commerce site. Both the original business plan and the secondary plan in late 2005 supported the consumer market of “enjoying accessible music”. In assessing Pandora’s two business models you see that most of the originating or base elements stayed the same in each model but some key elements changed. These element changes were major catalysts in leading Pandora through its venture from
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Spotify‚ Pandora‚ and Rhapsody: Business Model Analysis The Music Industry’s everlasting challenges have most recently undertaken targeted the digital consumption of music. As technology increases accessibility with media‚ specifically music‚ companies such as Spotify‚ Rhapsody‚ and Pandora have all taken a leap toward the online-streaming subscription route. Unfortunately‚ due to the lack of support from Artist’s and their management in the past‚ piracy of digital music‚ and matching royalty
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BUSINESS STRATEGY To work towards PANDORA’s long term vision to become the world’s most recognised jewellery brand‚ we have identified the following strategic objectives for the short to medium term: Focus on PANDORA branded sales channels We intend to increase the number of PANDORA branded points of sale to derive a higher proportion of our revenues from PANDORA branded sales channels. PANDORA branded sales channels allow us to strengthen the perception of our brand in the retail environment
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Question 2 Slide 1 and 2– Pandora Horizontal conflict Pandora used to have its target on desktop usage. Now it is switching to mobile and cars‚ with mobile adds growing faster than any other form. (We are going to see the numbers later). This happens to create an internal horizontal competition among its vehicle distribution channels and causes a necessity to invest resources in each of them at the same time. Slide 3 – Pandora vertical conflicts Pandora’s membership v.s. advertising sales
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Pandora Media‚ Inc.‚ formerly Savage Beast Technologies Incorporated‚ is an internet radio service in the United States‚ Australia and New Zealand. Pandora Media‚ Inc. is a free personalized radio that plays music and comedy. It has music and comedy alike that all can enjoy. You just have to start with the name of a favorite artist‚ song‚ comedian or composer and Pandora will create a custom station that plays those similar tracks for your hearing. There are hundreds of music and comedy genre
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Pandora According to Greek mythos‚ Pandora‚ which means “all-gifted”‚ was the first woman on Earth and made out of clay by Hephaestus under Zeus’s order. Pandora was made for vengeance‚ Zeus had her made to give to Epimetheus‚ brother of Prometheus as revenge for giving fire to mortals. Other gods gave her talents such as beauty‚ persuasion‚ curiosity‚ music‚ etc.to make her more appealing to Epimetheus. At her wedding Zeus gave Pandora a beautiful box‚ which he instructed never to open. Although
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