the core benefit to the customer. People who buy Panadol for cold and flu are buying more than a pill that is used for fast effective temporary relief for symptoms of cold and flu. They are buying on-the-go health that provides close-to instant relief to the illness. The brand‚ Panadol‚ has long dominated the retail scene. This is because GSK‚ the manufacturer of Panadol‚ has been selling their product under their umbrella company’s name. Panadol Cold and Flu is an actual product that has combined
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Product Analysis Project PANADOL Table of contents Executive Summary 1 Introduction 2 1Analysis of the company and industry 3 1.1The “Non-prescription analgesic” Industry in Australia 3 1.2 SWOT analysis: 4 2 Creating customer value‚ market segmentation‚ targeting and positioning 5 2.1 Creating customer value 5 2.1.1 Understanding needs 5 2.1.2 Building differential advantage 6 2.1.3 Building long-term relationships with customers 7 2.2 Market segmentation 7 2.3 Targeting market
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‘dol’ in Panadol is derived from the Latin word ‘dolor’‚ meaning pain 3 Content Objectives Panadol Background Target Market Current Marketing Strategies 4 P’s Analysis Options Conclusions Next Step 4 Objectives Analyse the current marketing strategies of Panadol Recommend new strategies for Panadol 5 6 Panadol’s History 1956 Launched Australian market as a prescription medicine 1970 1980 Panadol is marketed for Panadol is first
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One unsought product I can think of is medicines‚ such as Panadol. It is an unsought product because usually consumers do not look for it unless they really need it. Consumers are not desirable to buy Panadol. They buy it because they are sick and they need it. The customers of Panadol mainly need wide distribution since the consumers do not want to go and seek everywhere for medicine when they need it. They need the products of Panadol to appear everywhere and it large amount so it is easy for
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solubility of various forms of panadol at body temperature in different pH conditions Hypothesis Panadol 6 will dissolve faster than any other panadol and all type of panadol will have increase solubility in acidic conditions Apparatus and Materials * 54 alcohol swabs * Glass thermometer * 600mL pyrex measuring jug (heat resistant‚ transparent‚ glass‚ volumetric measuring instrument) * 54 heat resistant‚ transparent‚ plastic cups * 18 Panadol 1 tablets “Panadol - Tablets” (Tablet with
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with colds and flu. Panadol contains around 500 grams of Paracetamol‚ which is a mild and safe pain reliever. Due to its composition of Paracetamol‚ the pain is relieved because the paracetamol reduces the production of prostaglandins in the brain and spinal cord. Prostaglandins are produced when injury or certain diseases affect the body‚ and so they give off warning to the brain by stimulating
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Website relating to Panadol Advance-Glaxo SmithKline Consumer Healthcare. Retrieved from http://panadol.com/All About Pain/index.html Information relating to the pains that can be temporarily treated using Panadol Advance (Glaxo SmithKline Consumer Healthcare Panadol‚ n.d). Panadol Advance is a smart choice of pain relief. It contains paracetamol‚ so is easy on the stomach‚ but breaks up in the stomach up to five times faster than ordinary paracetamol tablets. Because Panadol is based on Paracetamol
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that you might be familiar with: Nicorette Ribena Panadiene/Panadol/Children’s Panadol – which will be the focus of today’s discussion. Case summary: In June 2000‚ GlaxoSmithKline found itself the victim of an extortionist. The extortionist claimed intentional contamination of its Panadol product. This resulted in all Panadol products to be recalled from stores across Australia. GSK had to account for 7 million products of Panadol. Once the company was regaining stability from the crisis they
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Preparation and purification of acetylsalicylic acid Results and Data treatment (A) Preparation of aspirin i) Details about the reactants Reaction of the acetylation of salicylic acid is following From the balanced reaction above‚ it can be seen that the stoichiometry between salicylic acid and acetic anhydride is 1: 1. In this experiment‚ 21.7mmol of salicylic acid was used to react 6.0mL of acetic anhydride and salicylic acid was limiting reagent. The expected amount of salicylic
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Note |Analgesia |Date |Operation |Diagnosis |Surgeon |Age/ Gender |Patient’s Name |Room |# | |T 8 – 9 LOR 5 cm INSIDE 9 cm Fixed 12.5 cm |Epidural F + M @ Rate 4 – 8 ml/hr (running at 8 ml/hr) + bolus 5 ml Q 1 hr PRN By Pain Nurse Panadol 500 mg PO 2X3 |6/5 |lt partial nephrectomy |RCC |د. فرح |75 Y/F |فاطمة عيسى |504 MRN (73911) |1 | |G: A: |PCA Morphine 2 mg/ hr CI 2 mg DD Q 10 min Gabatrex 300 mg PO 1X2 |9/5 |Bilateral low limbs pain |AML |د عباسي |35Y/F
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