CASE ANALYSIS OF BARILLA SPA Problem seen in Barilla SpA by Giorgio Maggiali-Director of logistics is the demand fluctuations imposed on the company manufacturing & distribution system. Brando Vitali which was an earlier Director of logistics in Barilla SpA proposed an idea of Just- in- time distribution (JITD) for this problem. Instead of Distributors giving orders according to them‚ company should deliver its products on time by its own logistics system on the basis of end consumer needs. By
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our Supply Chain executives are not looking for ways to reduce waste within our distribution channels as we are not even clear on how we measure our success. Applying Lean principles to our Supply Chain is misleading to our staff as they think their job security is on the line. This is met with internal resistance that needs to be addressed before we can communicate the advantages and benefits of JITD to our external distribution networks. I believe that Vitali’s approach will fit our new Supply Chain
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1. What is the impact of the fluctuations seen in Exhibit 12? What are the underlying drivers of the fluctuation we see in this exhibit? Your analysis should consider full range of implications to the entire channel‚ and not just Barilla. Per exhibit 12 the impact of order fluctuations are as follows: - Creates a bullwhip effect at Barilla. - Resource and material planning becomes cumbersome and inefficient. - Might increase the lead time because of the bullwhip effect
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I. Background The spa market is one of the fastest growing leisure sectors‚ where societal trends and aspirations find instant reflection in the developments on both the demand and supply side. The market is very fragmented‚ each segment catering for different customer needs‚ which continuously change in line with social and lifestyle changes. It is becoming increasingly clear that although the spa industry is growing dramatically‚ there is an increasingly wide divide between the niche‚ specialist
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“Fair is foul and foul is fair”. The text Macbeth is asphyxiated in themes of treachery‚ dishonesty‚ deception shown by the quote “Fair is foul and foul is fair”. This quote shows that despite the fact that something appears to be devout and pure it may underneath be treacherous and evil. The text is smothered in lies and betrayal from various characters. Shakespeare portrays this theme through the Witches and Hecate’s meandering of Macbeth’s prophecy which tricks Macbeth in to believing he is insuperable
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“Fair is foul and foul is fair.” “Fair is foul‚ and foul is fair. Hover through the fog and filthy air‚” said the witches in the first act and scene of Macbeth. Pertaining to the story‚ I believe this quote sheds light to the audience on the evil the witches possess. Without even reading further into the book‚ the audience can feel the eerie aura that the witches give off. You can foreshadow that the witches are going to turn what is good‚ foul and maintain what is foul. The witches are saying
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“Fair is foul and foul is fair‚” chant the witches in the first scene of Macbeth. This paradoxical statement adds to the play’s sense of moral confusion and immediately sets the stage for what becomes one of the main themes of the play‚ by implying that nothing is quite as it seems. Countless times‚ characters in the play are unable to discern the true meaning and reality behind deceptive appearances. In Shakespeare’s Macbeth‚ deception is a recurring theme‚ developed through cryptic means of speech
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“Fair is foul and foul is fair”. Discuss how the play Macbeth shows a disrupted world. The play Macbeth revolves around several main themes including the contradicting ‘fair is foul and foul is fair’ where things are not what they seem. This theme reflects on the reality of the world‚ neither good nor evil but a combination of both. William Shakespeare demonstrates during the course of the play how contradictory people and life can be. The disruption of ‘The Great Chain of Being’ is also focused
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BARILLA SpA CASE ANAYLSIS XUELAI (ANDY) HU Contents Executive Summary 2 Issue Identification 3 Environmental and Root Cause Analysis 4 Alternatives or Options 6 Recommendations and Implementation 6 Monitor and Control 8 Executive Summary Barilla SpA‚ a large vertical integrated corporation that makes pasta and bread products is experiencing rising costs due to extreme variability in demand from its distributors. In order to improve company’s sale margins‚ Giorgio Magialli
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Brazilian Spa Assoc. What are some changes you have noticed in your customers this past year? Are you seeing any new requests from consumers? It’s impressive how fast the Brazilian spa market is developing. When compared to 5 years ago‚ this industry has definitely grown over 20% per year. That is a result of the increasing “wellness culture” of the population‚ especially in big cities. It has really changed the way people look at the spas‚ which are more and more becoming part of people’s day by day
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