Lauren Mordacq Professor Harden MKT 440 2 March 2014 Case Summary Pamela Spencer‚ the manager of HouseMart in Port Madison‚ New York was confronted by one of the store’s regular customers‚ Mrs. Kerns concerning the state of her installed cedar fencing after a severe wind and rain storm had hit the area. Mrs. Kerns had contacted HouseMart’s installation manager earlier that morning complaining of her fence leaning at a 45-degree angle and after the installation manager’s inspection‚ he found
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Pamela Spencer Case The issued being argued is weather the customer is always right. In this case we see how a home improvement store must deal with an unhappy customer who is extremely dissatisfied with the installation of a fence supplied and installed by the store. The customer wants the store to replace the fence. However‚ if the store does replace the fence‚ it’s in danger of achieving profitability for the quarter. This in return prevents the employees to miss their bonuses. The actions
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Is The Customer “Always Right”? Abstract The customer is always right. It is the merchant’s wealth to safeguard the interests of customers. Many sellers think that some the customer is unreasonable and vulgar. Customer is always right for three reasons. First‚ the customer is always right is not the criterion of distinguished between right and wrong but is the criteria of the service work because the focus of the work is how to help customers make the right choices‚ and how to provide
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asked to discuss my opinions about the business philosophy of ‘the customer is always right’. I will discuss my thoughts and feelings on this subject and the steps I will take to enhance my customers’ experience. I will also discuss strategies I think might provide a more useful alternative to the subject. The Customer is Always Right When I first read the statement ‘the customer is always right’‚ my first thought was yes it is true. This reaction was based on
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The customer is always right is usually wrong. In my line of work I see this every day. I am a manager at an outlet store and dealing with customers is my number one priority. There are all kinds of customers‚ some will make you happy‚ some will make you scream or some will just be okay. Customers sometimes do not realize that our job is to help them the best way we can. I believe that some of the customers are abusing the “customer is always right‚” because they know that the company does not
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keeness to put customers first Important to reach a business’s objectives and goals Customer is the main source of revenue Important to follow the policy in order to retain customers To retain company’s image and reputation Avoid bad public relation Avoid customer desertion Avoid law suits Leads to higher profitability 10.Satisfied and happy customers will promote your products or services 11.Having your customers as ambassadors help
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‘consumer is always right’ policy. This policy has lived for many years since 1909 and fabricated by Harry gordon selfridge in london to persuade consumers of satisfactory services[Alexander Kjerulf‚2014]. I would personally like to differ and go against this statement. I do believe companies that adopt the ‘customer is always right’ policy are wrong and are ironically leading the business to fail in the future. These are the following reasons to go against this old age policy. Primarily‚ customers have
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Who’s always right? Customers vs. Businesses Customers today still believe the old adage that the customer is always right. The debate between customers and business owners on who is really right can even be traced back to where this business principle came from. The phrase was first used by the Chicago department store Marshall Field’s (now Macy’s) but is more commonly attributed to Harry Gordon Selfridge who founded London’s Selfridges department store. The idea of the principle was to treat customers
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Assignment 3 Introduction: Marks and Spencer is one of the UK ’s leading retailer business organisations. They have 21 million people visiting their stores each week. They sell clothing‚ home products‚ as well as food‚ responsibly sourced from around 2‚000 suppliers globally. Their clothing and home ware sales account for 49% of their business while their food sales account for 51%. Now more than ever‚ they are also known for their green credentials as a result of their five-year eco plan
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A week ago‚ I thought I would never want to be seen talking to Brooke(name changed). However that’s not her fault‚ she never did anything wrong. The fault is mine. I had judged her to the point where the idea of a terrible person was in my mind: a rude‚ fake bitch. A single thirty-minute conversation with Brooke showed me that I was wrong. Taking a second and walking in her skin helped me to get to know her‚ learn new things about myself‚ and maybe find a new friend. Brooke is a stunning‚ red-haired
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