ryANALYSIS OF PAINTS INDUSTRY IN INDIA Introduction: The paints industry made a beginning in India in 1902 when Shalimar Paints set up its operations in Kolkata (Calcutta). Today the size of the paints market in India is estimated at Rs 180 bn. Market Structure & Product category: The Indian Paint industry can be divided as: * The organized sector comprising of large and medium size units * The unorganized or the small scale sector. The contribution of the organised and unorganised
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Market segmentation : Asian Paints segment the market based on the usage : BRAND POSITIONING It is how the Asian paints enabled people to form a mental image for their products in the customer’s mind. The strategies that they followed where as follows‚ Brand Image The ways in which Asian Paints attempted to meet the customer’s psychological and social needs. Indian paint industry is a low involvement industry. Till 1990s people will just tell their budget for painting
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Prime Minister Lee Kuan Yew laid a foundation that circled around the importance of education‚ strong work-ethic and discipline. This focus was highlighted in three main pillars of efficient government‚ economic stability and a strong workforce in this case. Efficient Government – Having an efficient government not only made Singapore attractive to foreign investments but it also ensured Singapore was adaptable and able to build the infrastructure and institutions required for a healthy economy. The
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Paint Industry in India The Indian paint industry is valued at Rs 26‚000 crore by to AC Nielsen with 70 per cent of it being decorative paints and the remaining 30 per cent being industrial. The per capita paint consumption has been estimated to be 2.57 kgs. The size of the industry is 3.1 million tonnes with decorative paints being 2.4 million tonnes and industrial paints being 0.7 million tonnes in volume terms. The Indian paint industry is growing at a double digit rate for several years now
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Singer Sargent traveled continuously to Venice‚ it was one of his favorite places to visit and gain inspiration. He would go and paint the darkness and most hide places in the city. Viewers of his art would be able to appreciate places and the most unknowns places in Venice‚ most of them the most forgotten and that most of the travelers ‚visitors never got to see. In his paint ‚Gondoliers’ Siesta‚the way he painted the buildings gives us the idea of how he percepts the place‚ and wants to transmit the
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Sri Lankan Paint Industry By Roshan Attanayake Industry Overview Size of Sri Lankan paint market‚ - Rs. 15 billion in value - 30-35 million liters in volume. Comprises of 60 manufacturers. 06 big players controlling 97% of the market. CIC Lankem - Dulux / Akzo / Glidden - Robbialac Asian Paints - Royale / Permoglaze Causeway Silicon Coatings Macsons Lanka - Luxury / Kenlux - Nippolac - Multilac 1 Industry Overview Decorative and industrial paint segments contribute 85% and 15% respectively
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Asian Paints: A well focussed company 2 The company shows an uninhibited appetite for growth in revenues and profits Colours of many vibrant hues The financials of Asian Paints are awash in as many brilliant hues as the varied colours of the paints that it has on offer. The company’s revenues and profits are growing yearly at a fast clip‚ (revenues up 26% at Rs 91.2 bn‚ with pre-tax profits growing 21.5% to Rs 13.6 bn in 2011-12 as compared to the preceding year) and the company is simultaneously
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the extent to which absenteeism is reduced the success of an industry is assured. The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high‚ a development that should be a huge boost to the paint industry. Nerolac paints embarked its journey in 1920 as Gahagan Paints and Varnish Co Ltd.‚ at Lower Parel in Bombay. In 1930‚ three British companies merged to formulate
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Ashstead and in the everything from brick of the butter and it 2005 when the initial decision was made to move the business model away from being a conglomerate. It was decision that lead to MBO to Chic Paints Limited. 5.1 In early April 2013‚ Jane Yip‚ who was that finance director of Chic Paint Limited left the company and was replace by Dave Whistler. 5.3 The purpose of the accounts department is to complete all activities relating to the production of the accounts including sales and purchase
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January 3‚ 2013 [RURAL FIELD REPORT] Report On Field Study & Experiential learning by visiting various Rural Areas Date – 03/JAN/2013 Submitted To: Professor Vikram Parekh Submitted By: Ashwin Govindankutty Faisal Shaikh Reagan Chettiar Shivanand Kotian Suraj Tamhane Vineeth Damodaran 05 42 11 20 48 52 Page 1 January 3‚ 2013 [RURAL FIELD REPORT] ACKNOWLEDGEMENT We are grateful to Professor Vikram Parekh‚ Faculty of subject Marketing Applications and Practices‚ for giving
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