employees. Our research shows that corporate social initiatives (CSR) can serve as a highly effective component of internal marketing programs by fulfilling employee needs and drawing them to identify strongly with the company. Thus‚ CSR activity is capable of yielding substantial returns to both the employee and the company. This paper highlights some of the challenges companies face in the effective deployment of their CSR strategy internally‚ among employees. The paper ends with some
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local companies. Following the globalization trend‚ corporate social responsibility (CSR) has been the vital issue in both national and global market. CSR has recently emerged in Vietnam’s market‚ however‚ the knowledge and actions of CSR is limited. Many scandals occurred relating to CSR issues such as the case of Vedan Co. Ltd‚ Sabeco Song Lam Co.‚ and Tung Khuang Co. Ltd. Public now pays more attention to CSR.
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Good morning to one and all. We all know that India is not only known for technology industries but also because of it’s variety of people‚ numerous languages‚ multiple customs and traditions; different races with different faces and marvelous landscapes. These always project India among other countries like “unity in diversity”. Most of us never know about northern states and North Indians like vise- versa but yet we join hands to support any sensational news created by media like Anna Hazare’s
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Maurizio Zollo INSEAD and Bocconi University Abstract Whereas CSR Scholars generally identify two kinds of motivation for engaging in CSR‚ namely instrumental and normative motivation‚ we argue that this framework does not provide a comprehensive picture of reasons leading individual people and companies to engage in CSR and‚ even more important‚ does not shed enough light on implications that motivations have both on how CSR is integrated in strategy and business operations as well as on impact
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Can corporate social responsibility (CSR) be a source of good and a wellspring of innovation‚ competitive advantage and value creation for the firm? Although CEOs and government leaders insist in public that CSR projects create value for the firm‚ privately they admit that they do not know if CSR pays off. To address this question and drawing on experience for the Spanish context‚ we test one of the few efforts to model how the strategic management of CSR may contribute to improving firm profitability
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strategic recommendations for the company’s future development. It gives an overview of SK Telecom business strategies as well as its CSR program. The report focuses on evaluation of the CSR program’s effectiveness and efficiency. Analysis includes the evaluation of the program on different levels: from how it was implemented to its final outcomes. It identifies opportunities and challenges that the CSR program imposes to SK Telecom. Conclusion consists of discussion on creative suggestions such as revised strategy
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CSR Corporate Social Responsibility: A Value Adding Business Function Prepared by: Randeep Moore Student ID: 301064174 BUS 421: Kim Trottier Abstract This paper examines the similarities and findings of three academic papers related to Corporate Social Responsibility (CSR) in accounting. Assumptions are made regarding the importance of CSR to the success of businesses. By looking at three different pieces of literature from the accounting field‚ there is strong evidence that suggests
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CSR in India and Its Impact on Society Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders - not just customers and investors‚ but also employees‚ suppliers‚ communities‚ regulators‚ special interest groups and society as a whole. CSR describes a company’s commitment to be accountable to its stakeholders. With businesses focusing on generating profits‚ sustainability was not a popular concern among companies
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want to work in organizations in which they can thrive‚ and they want to work for companies that exhibit good corporate citizenship.”3 In general‚ CSR initiatives reveal the values of a company and thus can be part of the “employee value proposition” that recent studies indicate is the lens through which managers must view talent management today. CSR also humanizes the company in ways that other facets of the job cannot; it depicts the company as a contributor to society rather than as an entity
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customer any farther and to keep them as a customer. A lot of times it’s not what the CSR says but how it’s said. If the situation is handled correctly‚ the company may even end up having an even better relationship with the customer. The first step would be to find out why the customer is upset. The CSR needs to set aside any feelings or thoughts they may have in order to come up with a solution. The CSR needs to stay customer-service minded and try to solve the customer’s problem. It is
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