product when it sells toothpaste or other products in its new line. The core benefit the product will provide to consumers is total health care. For example‚ Colgate?s toothpaste is an actual product. It?s name‚ ingredients‚ styling‚ features and packaging and other attributes have all been combined carefully to deliver the core benefit ? a convenient high quality way to clean the teeth and maintain fresh breath. I would classify Colgate aspirin under drugs‚ Colgate dandruff shampoo under hair hygiene
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1. Usage of the brand DETTOLgives rise to manyemotions in the consumers’ minds. Frommaking them feel safe and secure about thewell‐being of their family to making the motherfeel that she has done the best for herfamily‚ the brand evokes positive imageries andemotions. Thus‚ it is only fitting that the brand’stagline says ‐ Be 100% Sure. 2. Reckitt Benckiser• Reckitt Benckiser plc is a British multinational consumer goods company headquartered in Slough‚ United Kingdom.• Formed in December 1999
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A REPORT ON QUALITY ASSURANCE IN PHARMACEUTICALS BY Shikher Gupta 2009A5PS626P AT HETERO DRUGS LTD. A Practice –II station of BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE‚ PILANI A REPORT ON QUALITY ASSURANCE IN PHARMACEUTICALS BY Shikher Gupta 2009A5PS626P B.Pharmacy(Hons.) Prepared in partial fulfillment of the Practice School II Course AT HETERO DRUGS LTD. A Practice School – II station of BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE‚ PILANI SEPTEMBER‚ 2012 ACKNOWLEDGEMENT
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much money • Taxation • • High VAT in EU ‘Environmental tax’ on packaging • Shopping center mania in CEE • Higher demand for soft drinks during summer • M&A social factors • Increase in the use of non-TV marketing • • • • • • • Schools are becoming marketing channels for food advertising Aging population On the go lifestyle Tendency to eat / drink more healthy Conscious about green packaging – recycling Slow food movements (Western Europe) Preference for “local”
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Review of Literature: Modified Atmosphere Packaging of Minimally Processed Fruits and Vegetables Table of Contents 1. What are Minimally Processed Fruits and Vegetables? 2 2. Aspects of Minimally Processed Fruit & Vegetables that Affect Quality 3 2.1. Colour and Texture 3 2.2. Respiration and pH 4 2.3. Microbiology 5 2.4. Nutritional Content 6 3. Modified Atmosphere Packaging – What is it? 6 3.1. Advantages and Disadvantages 7 3.2. Microbial Safety of MAP 7
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only exception. e) Brand ambassadors: ITC uses brand ambassadors strategically. While for the Fiama and Vivel ranges it has roped in brand ambassadors‚ for the Superia & Essenza ranges the key target group is the real king. f) Packing: Since packaging plays a key role in product differentiation‚ ITC uses it to the hilt. It has taken foreign experts’ help to make its products stand out from competition. For individual brand the key strategies of ITC are as follows: a) Strategy for Essenza di
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taste and bright pink color. Most of the consumers are the older people and people who are in the army. On the other hand‚ there are many people do not like this toothpaste because its taste too strong or other reasons such as the color and the packaging of this toothpaste. Methodology: In my group‚ there were three people‚ Aliyu‚ Yuko and me. We did the survey of Euthymol toothpaste at Middlesex University‚ Hendon central and Cricklewood lane on 24 November. We have asked 30 people for answering
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food is not always what is said to be and uses a lot of packaging. Packaging that will be thrown on the ground‚ if the food is not eaten within the restaurant. People usually don’t take the time to throw the packaging in the dustbins. The high streets usually have a whole carpet with litter of fast food restaurants. I think that the restaurants can’t be responsible for the litter but the restaurants can do every thing to make their packaging as environmental
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Executive summary The e-Technology guide aims to analyse the practice of Green Supply Chain Management (GrSCM) adopted by different companies in the face of increasing impacts of business operations on environment. The guide will start with introducing the reasoning behind the decision of implementing GrSCM and discussing about GrSCM’s current and future development directions. More details regarding to the definition of GrSCM and in-depth analyses about its structure will be also elaborated. Besides
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concerns about the market test on the new cups and carriers Clover Valley Dairy Company is introducing to the consumer. I appreciate your suggestions and have definitely considered them. The purpose of the research is the see how the new packaging is accepted by the consumer and if it is worth it to move to the new six (6) container holder. Number one‚ I definitely agree that the multipack carriers should be tested and should be tested in other outlets that are not competing with us‚ but
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