Chapter 19: The marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix. After deciding the market segment for the product‚ the other parts of the marketing mix will be decided. Large companies often have a department to develop new products. Whilst deciding the marketing mix‚ the company will also have to take into account the competitor’s products. Types of product There are several types of products
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Value density/ packaging density IBMS 203 Huang Yang 0842317 Value density is defined as the value of a good per pound of weight. For example‚ the value of a pound of diamond which is much higher than the value of a pound of bananas. That is the value density‚ two goods have same size and same weight‚ but they have different values. It is used to determine a product where should be stored and how can it shipped. It can show how important of transportation cost in the total product
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Improving fruit and vegetable packaging Share Email 0 Comment(s) Print Published 2006-08-28 00:00:00 FRUITS and vegetables are an important sub-sector in the agricultural sector because they are valued as protective food. They are very rich source of minerals‚ vitamins providing more energy per unit weight than cereals. Pakistan has a wide range of agro-climatic condition‚ which allows the production of a variety of fruits and vegetables. However‚ there is a wide gap between availability
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Bright Packaging Industry was founded in 1988 in Malaysia. Company’s principal activities are based on manufacturing aluminium foil packaging materials. To be more precise‚ they are focusing on packaging of cigarettes‚ medicine‚ alcohol and sweets. Moreover‚ Bright Packaging Industry is involved in investment holding like property. Company is well-known with its reputation and quality of production. In addition to this‚ key of success in Bright Packaging industry are strong ethical relationships
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Topic: Visual Components of Food Packaging that affects Consumer Purchasing Behavior Research Problem: There are several crucial matters that could lead to the promotion of an organization in the present competitive world. One factor which may lead to promotion is customer satisfaction. Not knowing how consumers behave will result in organizations not taking appropriate measures to meet the expectations and needs of consumers (Hawkins and Coney‚ 2010). This may jeopardize the overall organization
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MARKETING MANAGEMENT 5. Branding‚ Labeling‚ Packaging & Pricing Brand What is a Brand? A Brand is a name‚ term‚ symbol or design to identify the goods or services and to differentiate them from those of the competitors. Effect – A Brand identifies the product for the buyer. A seller can earn the goodwill and have the patronage repeated. Brand – A name‚ term‚ sign‚ symbol or design or a combination of them which is intended to identify the goods or services of one seller or group
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Safety and Quality of Traditional Packaging 1) Traditional Chinese Food There are lots of Traditional festivals in Chinese community that can be recognize in the traditional Chinese food on that particular day. Usually‚ many of Chinese foods are intended to respect or celebrate either the gods or divine persons in past history. Among the Chinese traditional foods‚ there are three traditional Chinese foods that using leaves for the packaging which are include Zongzi‚ Nian Goa and Lotus Rice
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The problems and solutions of packaging and waste I. Introduction "In 2008‚ an estimated 10.7 million metric tons of packaging waste disposed of in the UK (department of environment‚ food and rural affairs‚ 2008.( If this continues‚ the environmental impact could be catastrophic"( Wittenberg‚ 2009‚ p. 101). The purpose of this paper is to analyze the problems and solutions of packaging and waste. According to Hopewell at all (2009). He mentions that plastics are cheap‚ not dense and tough
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Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi‚ Mark Speece |The Authors | Pinya Silayoi‚ Department of Packaging Technology‚ Faculty of Agro-Industry‚ Kasetsart University‚ Bangkok‚ Thailand Mark Speece‚ School of Management‚ Asian Institute of Technology and Graduate School‚ Bangkok
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PACKAGING AS A BRAND COMMUNICATION VEHICLE: CASE STUDY OF FAN MILK LIMITED‚ TAMALE Thesis submitted to the Institute of Distance Learning‚ Kwame Nkrumah University of Science and Technology‚ Kumasi in partial fulfilment of the requirements for the award of Degree in Commonwealth Executive Masters in Business Administration (CEMBA) By PATRICK AMOFA AMPONG JUNE‚ 2011 1 DECLARATION I hereby declare that this submission is my own work towards the Commonwealth Executive Masters of Business Administration
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