can I‚ Ann Banks‚ product marketing director at Saxonville Sausage Company‚ suggest a suitable position for the Italian brand sausage Vivio? Options: I can choose from one these four concepts developed: a) “Family Connection” concept b) “Love” concept c) “Balance” concept d) “Creative/Clever cooking” concept Decision: Saxonville Sausage Company should use the “Creative Cooking” concept Reason: From the data on Italian Sausage Concept Assesment‚ it can be seen that both “Family Connection”
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What was Anne Banks main research objective? As a new product marketing director of Saxonvile Sausage Company she has the responsibility to research the market for Italian sausage. Her objective is to find out the needs and requirement of the people so that company can match up with their needs. Another objective was to achieve the profit for the company for the next fiscal year. She needs to match up the core value of the product with the hearts and minds of the people. Could you identify the
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Ouari SEKKOUM Product and Brand Strategies Saxonville Sausage Case Study What is the current situation? Saxonville is a family company from Ohio has existed for seventy years‚ it produces a range of pork sausage‚ and they have three types of products: breakfast sausage‚ bratwurst and Vivio sausage. Products are sold in all the United States‚ through national and regional distributors. The firm’s revenue is estimated at 1.5 billion dollars in 2005. Since 2004‚ the company is experiencing difficulties:
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customer behavior toward our Italian sausage brand ‘Vivio’. Based on qualitative and quantitative research we are able to understand target consumers needs and behaviors‚ positioning ideas‚ refine the learning to concepts and scores of these concepts. Qualitative steps gave us depth and help to surface ideas while the quantitative piece will validate those ideas across a broader population. My recommendation is to continue with Vivio - Saxonville’s Italian sausage as brand name and position as ‘Family
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OYSTER SHELL AS CLOTH STAIN REMOVER Hypothesis 1. Oyster shell will be an effective alternative stain remover if further developed. 2. Pounded oyster shell has calcium carbonate. Calcium carbonate or chalk is one of the components of the detergent. .3. This will be ideal for promoting the care for our environment since it doesn’t have any harmful effects to plants and other organisms. 4. Soaking the stained cloth in distilled water with pounded oyster shell
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Affects of Oil Spill on Oyster Beds Beatrice Hemphill Biology 1408 Section 6300 Mrs. Shipley The oil spill was a terrible desaster that occurs when petroleum was accidentally released into the water and the environment. Oil spills normally take place on land and in the ocean. When the oil spills that occurs on land it can be cleaned up quickly if it is caught in a timely manner ‚ the oil spill caused major damage to the environment and can also affect the
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Giuseppe’s Original Sausage Company Case Analysis Giuseppe’s Original Sausage Company is a company that formed in late 1991 by Joe Cotrone in Memphis Tennessee. Because of USDA regulation issues the company did not did not open its doors right away but the sausages did make their way to the Memphis in May festival that highlighted Italy and Italian food. Finally‚ Giuseppe’s opened their doors in late 1992 after all the government regulations were complete. This was a gourmet sausage company that specialized
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Saxonville Sausage Company I. SITUATION ANALYSIS Saxonville Sausage Company (“Saxonville” or “the Company”) is a privately-held‚ family owned business specializing in fresh pork sausage products. The Company’s 2005 revenues were roughly $1.5 billion driven by the following business lines: bratwurst (70% of revenues); breakfast sausages (20% of revenues); Italian sausage (5% of revenues); and store-branded products (5% of revenues). Since 2004‚ the overall market demand for sausage products
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SAXONVILLE SAUSAGE COMPANY CASE SUMMARY Saxonville sausage‚ a privately held company has been doing business for 70 years. In 2005‚ the company had revenues of approximately $1.5 billion from a variety of its fresh pork sausages. The company is producing three main types of products namely: bratwurst‚ breakfast sausage and an Italian sausage Vivio. The main source of revenue for the company is bratwurst (70%) followed by breakfast sausage (20%). But since 2004‚ the company is experiencing problems:
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4100 Saxonville Sausage Company Case Analysis Problem Definition Saxonville Sausage Company‚ a 70-year-old privately held family business‚ produces a variety of pork sausage products‚ thus already having a loyal customer base. Their Italian sausage‚ presently branded as Vivio‚ became part of the Italian sausage market in 2002‚ yet has experienced flat sales. Therefore‚ the company needs to increase their awareness‚ customer base‚ and sales with their Italian Sausage products. They must
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