Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
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marketing strategy of Citibank India’s credit card business‚ Harpreet Grewal is faced with two choices: maintain the current strategy‚ with its higher margins but shrinking growth opportunities‚ or expand into new target segments/geographies with their attendant challenges and uncertainties. He would likely find that a new product launch is justified. While Citi’s position in the super-affluent/affluent segment remains strong‚ its falling market share combined with the growth of the emerging
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Questions: How Apple’s Corporate Strategy Drives High Growth Norman Smith III‚ MGT 5509 1a. They were focused on the ‘existing’ market of sophisticated and creatively-inclined users to sell fancy and elegant computers with a high profit margin per device‚ while Windows was expanding their market share to appeal to the ‘every man’ computer user using the slogan “Windows Everywhere”. In other words‚ Apple was fighting for an existing share of the pie (red ocean strategy)‚ while Windows was looking
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Chapter I Church Growth: Definition Introduction: Tremendous growth is going on in the Christian Church today. For some observers this tends to be obscured by the world population and the increasing percentage of non-Christians which that so far implies. Meanwhile‚ the fact is that the number of Christians is greater now than it has ever been. With the rise of Churches and the expansion of the Church among non-Christian populations‚ multitudes of small congregations of less than hundred members
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World Applied Sciences Journal 18 (5): 673-680‚ 2012 ISSN 1818-4952 © IDOSI Publications‚ 2012 DOI: 10.5829/idosi.wasj.2012.18.05.16712 The Relationship Between Unemployment and Economic Growth in Jordan and Some Arab Countries Mahmoud A. Al-Habees and Mohammed Abu Rumman Faculty of Planning and Management‚ AL-Balqa Applied University‚ Jordan Abstract: Unemployment is a negative phenomenon in any human society as it adversely affect in different dimensions and directions. In addition‚ it refers
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population poli~y whose main fo~us was the reduction of the rapid population growth. The main population program was the family planning program aimed at providing contraceptive technology to reduce fertility. The rapid declines in fertility noted in some countries have been attributed in varying extent to the impact of such programs. It was difficult‚ however‚ to assessthe impact such program has had on the population growth since the countries that had achieved the most rapid declines in fertility
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Working Capital Simulation: Managing Growth Assignment Gwen Pritchard FIN/571 – Corporate Finance July 28‚ 2015 Elmer Lewis Capital Simulation: Managing Growth Assignment In the University of Phoenix (2013) simulation‚ Harvard Business School set up a small business Sunflower Nutraceuticals (SNC) to assist with managing growth through capital budgeting. Capital budgeting involves short and long-term financial decisions. Financing decisions establishes how a business will raise money to pay their
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INDIAN RETAIL INDUSTRY INTRODUCTION The India Retail Industry is the largest among all the industries‚ accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Shopping in India have witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of
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Inclusive Growth and Poverty Reduction in Africa The Experience of Zambia Dr. Francis Chigunta Overview • After stagnating for much of its post‐colonial history‚ economic performance in Africa has improved remarkably in recent times • Average of 5.6 per cent a year • Africa was one of the fastest growing regions in the World from 2001 to 2008 • Despite the global economic crisis Africa’s ‘robust’ growth has since resumed. • 4.8 %on average in 2011 (World Bank)‚ with the • 5.2% (International Monetary Fund)
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Robust agricultural growth is key to India ’s economic growth prospects Ajay Modi Business Today‚ September 17‚ 2013 | UPDATED 08:55 IST A farmer works in a wheat field against the backdrop of residential apartments undergoing construction in Noida on the outskirts of New Delhi January 1‚ 2012. (Reuters Last week‚ the prime minister ’s Economic Advisory Council projected 4.8 per cent growth for agriculture in 2013/14. In comparison‚ agricultural growth last year was 1.9 per cent. If the projection
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