Ruth Owades INTRODUCING THE FOUNDERS Ann Hayes Lee o Marketing Head - Involved in selection of inventory and pricing o Strategist - Devised the catalog mailing plan Fran Wilson o Creative Head - Created six catalogs per year o Responsible for Oversees merchandising development‚ marketing programs and indirect mail initiatives. o Operations - Created unique yet crucial systems; in charge of customer orders and service and day to day communications with growers‚ systems development
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School of Management Master of Science in Management CALYX & COROLLA Study Case for Practical Session October – 2012 Background history Calyx & Corolla is a company that sells fresh flowers by mail‚ which was founded in 1988 by Ruth Owades. She had 18 investors who had provided her $2 million in capital to launch the company. By 1990‚ they raised $10 million in sales. The major point of success behind the company was that they have changed the way of flower distribution by directly
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©2008 by Alexander Chernev. Professor Alexander Chernev (Kellogg School of Management‚ Northwestern University) prepared this case solely as the basis for class discussion. This case is not intended to serve as an endorsement‚ source of primary data‚ or an illustration of effective or ineffective management. The data presented in this case have been modified and should not be used beyond the scope of a case discussion. To request permission to reproduce materials‚ e-mail permissions@marketingcases
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September 16‚ 2006 Worksheet 1 EMPLOYMENT TORTS Employer’s Liability 1. Introduction The basis of the liability of an employer for negligence in respect of injury suffered by his employee during the course of the employee’s work is twofold: 1. He may be liable for breach of the personal duty of care which he owes to each employee; 2. He may be vicariously liable for breach by one employee of the duty of care which that employee owes to his fellow employees. The action against
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Effectuation NEW HORIZONS IN ENTREPRENEURSHIP This important series is designed to make a significant contribution to the development of Entrepreneurship Studies. As this field has expanded dramatically in recent years‚ the series will provide an invaluable forum for the publication of high-quality works of scholarship and show the diversity of issues and practices around the world. The main emphasis of the series is on the development and application of new and original ideas in Entrepreneurship
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