including the current brand associations and loyalty. In your answer include the following: • Why you chose that particular strategy? • What are your assumptions ? • What are the consequences of your decision? • How would you implement it? Atlantic Computer: A Bundle of Pricing Options 1. Determine the price for two Tronn servers plus PESA according to the following pricing methods: • Status-quo pricing • Competition-based pricing • Cost-plus Pricing (Hint: footnote # 5) Note: Jowers
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101 (16) 85 (26) 16 (6) 69 1991 101 (9) 92 (28) 9 (6) 67 1992 101 (8) 93 (28) 8 (6) 66 1993 101 (7) 94 (29) 7 (6) 66 TV FCF 101 (7) 94 (29) 7 (7) 65 1‚05x 1‚10x -> -> 429 409 Tax shield ceiling (EBIT < 250) $m 250 -> Max. tax break that Atlantic Corp can accomodate Royal Proposal (excluding Timberland) 610‚1 Price Wacc 6% EV/EBITDA 9x 2‚0% $m k ton % k ton $ / ton $m % 1983 153 661 90% 595 258 1983 1983 153 1983 1984 193 661 100% 661 292 24 12‚6% 1984 256‚9 12 4‚5% 1984 450 36
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Atlantic Aquaculture‚ Inc. Capital Budgeting with Staged Entry Question 1 A – Even though Atlantic Aquaculture already bought the land needed for 300‚000 USD‚ its value today is 900‚000 USD. We can therefore conclude the 900‚000 USD is an opportunity cost as the land can be sold at this value. B – In this case it is best for the company to use the option to the land acquisition. By calculating the NPV the option is worth $-852‚093.66. Buying the land without the option would bring the company
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1. Introduction and Problem Definition Jason Jowers‚ a newly minted MBA‚ had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e.‚ the new Tronn server and the PESA software tool)‚ which had been developed specifically to meet an emerging basic server market‚ a new market to the company. But it had to compete with Zink server of Ontario Computer‚ its major rival in this market.
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Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer’s reaction to your recommendation...............................................2.0 Cadena’s reaction to your recommendation..............................................3.0 Customer’s reaction..............................................................................4.0 Responses to
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Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980’s. Original called British Atlantic Airways‚ VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker’s Skytrain operation - which had been the pioneer of discounted transatlantic air travel‚ but suffered at the hands of BA’s price war to eliminate the competition. Virgin too didn’t have an easy ride with BA‚ and won substaintial
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billion people and there are not enough fish in the seas to feed the world. According to the video‚ there is a problem with overfishing and the ocean is being harvested of all its fish faster than it can repopulate. There are not enough fish left to allow this resource to thrive for our future. According to Scientist Jeremy Jackson‚ it is reversible; there is still hope. Overfishing is not just fisheries taking fish from the sea; although that is the larger part of it. Fisheries also bycatch‚ which
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Topic: Overfishing Sources: Fishonline- Fish to Avoid. Marin Conservation Society‚ n.d. Web. 29 Mar. 2010. . Over Fishing - A Global Disaster. N.p.‚ 2007. Web. 29 Mar. 2010. . Saeina‚ Carl‚ and Sarah Chasis. "Saving the Oceans." Science & Technology (2004). Academic Search Premier. Web. 23 May 2010. Safina‚ Carl. "Fishing off the deep End --- and Back." Multinational Monitor 24.9 (2003): 8-10. Academic Search Premier. Web. 5 Apr. 2010. Safina‚ Carl. "Where have all the fishes gone?" Issues
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April 2011. The Joint Declaration was signed by Austria‚ the Czech Republic‚ Luxembourg‚ Hungary and Slovakia. They agreed that freshwater aquaculture should be given priority in the context of the future Common Fisheries Policy and its financing instruments. In accepting the Joint Declaration‚ Commissioner Damanaki expressed support for their initiative and indicated that the promotion of aquaculture‚ including inland aquaculture‚ will be addressed as a priority during the forthcoming reform
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