Outdoor Sporting Products‚ Inc. Executive Summary The compensation plan for salespeople at Outdoor Sporting should be changed to reflect the company?s long-term strategy and success. The compensation/incentive plan is not effective as proven by the company?s flat sales despite a growing market for outdoor sporting products. Other pertinent facts/issues: 1. McDonald strongly believes that each salesperson should be earning $50‚000/year. 2. Salespeople currently tend to sell close to home‚ neglecting
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Outdoor Sporting Products Inc. Jeffry Schnepel Business Marketing- BVU 13 December 2014 Executive Summary Outdoor Sporting Products Inc. has a number of issues regarding its product management‚ marketing channels‚ marketing campaigns‚ pricing‚ sales force‚ technology‚ and its customer service lately. Profits are down and sales have declined over the last year. Mr. Hudson McDonald is the owner and Chief Financial Officer of the Outdoor Products and sees the need for change. Mr. McDonald is in
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Background Outdoor sporting productions manufactured and distributed sporting equipment‚ clothing‚ and accessories nationwide. The company has annual sales volume between $6.2 million to $6.8million with approximately 700 items in its catalog. Those items can be group into three segments: fishing supplies‚ hunting supplies and accessories. Sales Force & Issue Sales forced played an important role in the company‚ since the company doesn’t use any magazine‚ newspaper‚ radio or other media advertising
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Outdoor advertising The media tools that we suggest for Anlene is outdoor advertising which is under the traditional media channel. Outdoor advertising is any advertisement that publicizes the product and services at outdoor. There are more than 40 types of outdoor advertising‚ with billboards being the most widely recognized media. Types of outdoor advertising include bus benches billboards‚ taxis‚ poster and so on. Billboard advertising is one of the most popular ways of advertising outdoors
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Report 2: Dick’s Sporting Goods Timothy Judy The Ohio State University February 2‚ 2012 National Brands With its deep assortment as well as deep varieties of sporting goods‚ Dick’s Sporting Goods (DSG) has maintained a generous lead in the sporting goods retailing arena. They have been able to do this by offering large varieties of name brand items in every category in the store. Some of the more notable names include Nike‚ Under Armour‚ The Northface‚ and Adidas‚ and are prominently
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OUTDOOR ED EXAM REVISION Unit 3 AOS1 Plate Tectonics: ⁃ Pangaea ⁃ 160 million years ago Pangaea split forming Laurasia and Gondwana 3 factors that have influenced the evolution of Australia… Biological Isolation: Flora and fauna has been able to adapt over millions of years in isolation. It has been able to adapt without the influence of predators. That is why Australian fauna is very susceptible to introduced species. EG. The fact that Kangaroos have roamed around for many years
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Paintball was not really a sport when it started out. The forestry department and logging companies were using spray paint to mark trees‚ and that took way too long‚ so they got in touch with a company called "Nelson Paints"‚ who had made squirt guns that used paint in the 1940’s‚ to come up with an easier way to mark the trees. Charles Nelson started working on pelletized paint‚ and so he made a cast for pellets of paint with some wood. The caliber of the pellet was .68‚ and that is still the same
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REI REI is a sporting good company that specializes in quality outdoor gear. The company started in 1938 as a gear co-op‚ and has grown to include more than 3.5 million active members‚ which it serves through 30 stores‚ as well as catalog and Internet operations. REI has successfully built a competitive advantage through the four generic building blocks of efficiency‚ quality‚ innovation and customer responsiveness. REI has a distinct competitive advantage‚ relying on economy of scale to offer
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The executive summary takes into account the current marketing plan‚ the positioning of Under armour in the sporting products industry market‚ and Under Armour recommendations to improve and increase its market share. My analysis and the information collected from the case itself led me to find key information about Under Armour as a good company. In addition‚ external forces affecting the proper functioning of Under Armour will be identified‚ as well as the different marketing mix strategies used
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Colby Henderson English 101 – Tietjen March 28‚ 2011 What is Soccer? Indoor and outdoor soccer share many similarities‚ however‚ they also share many differences as well. What are those you might ask? They are the number of players‚ pace of the game‚ and safety of the game are all different depending on what type of soccer your playing. Outdoor soccer is the most popular due to school and professional teams that play against each other in a head to head competition. Although these two
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