Outback Steakhouse in Korea: a success story. by Lee‚ Kyuho^Khan‚ Mahmood A.^Ko‚ Jae-Youn Cornell Hospitality Quarterly • Feb‚ 2008 • CQ CASES Interviews with executives and managers of the Outback Steakhouse Korea chain point to the critical success factors that have allowed the chain to expand even in the face of economic turbulence. Opened in 1997‚ the Korean operation first had to survive the Asian currency crisis‚ which it did with assistance from its franchisor. With close cooperation
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Outback steakhouse Marketing Mix- 4ps 1. Product Outback steakhouse is an Australia or American style restaurant. Outback emphasizes “fresh” spirit inspires everything. One of the corporation’s slogan is “It’s always fresh in the outback”. All menu items are made fresh daily‚ and sourced from around the world to keep high quality ingredients. The specialist appetizer is bloomin’ onion while steak is the most important product. Beef required exceed all USDA standards‚ and all approved beef suppliers
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OUTBACK STEAKHOUSE: GOING INTERNATIONAL Overview: The advent of globalized business has brought new and interesting opportunities to companies all over the world. Chris Sullivan‚ chairman and co-founder of Outback Steakhouse‚ noted that many internationally based American restaurants have “average unit sales [that are] way‚ way above the sales level they enjoyed in the United States.” (Grant‚ 2010: 753) For fast-food franchise giants like McDonald’s‚ Burger King‚ and KFC‚ up to one half of total
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to develop a process that works for the organization. Outback Steakhouse has been able to break the code in not only the recruiting process‚ but weeding out the people that won’t make it in their work environment. The paper explains their hiring process steps and what works for them the best. Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. The Outback Steakhouse hiring process is very unique in that they broke the code
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features of Outback Steakhouse’s Strategy in the US Chris Sullivan‚ Bob Basham and Rim Gannon founded Outback Steakhouse. They saw an untapped opportunity for serving quality steaks at an affordable price thereby filling the gap between high priced and budget steakhouses. Outback was able to position itself as a firm that provides not only excellent food but also cheerful‚ fun and comfortable experiences. There are a combination of business practices and features that made Outback Steakhouse successful
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Chapter 7‚ Question 1 Outback has clearly defined strategic goals that give a clear sense of where the company is headed in the future. The company intends to drive its future growth though a four pronged strategy. First‚ they want to continue to expand in the U.S. with an additional 300-350 Outback concept restaurants. They also plan to develop a second system of franchise restaurants called Carabbas. After that‚ the founders may develop additional themed restaurants‚ and branch out into international
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Summary: Outback Steakhouse is a chain of casual dining restaurants positioned with an Australian theme in the United States‚ first established in 1988 by Basham‚ Gannon and Sullivan. Early financing was limited‚ considering the company did not anticipate extensive expansions and franchising came from limited partnerships from associates‚ family and friends. However‚ in 1990‚ friends approached the three entrepreneurs and asked for a franchise of the Outback Australian theme. These franchises achieved
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The two first Outback Steakhouse stores were created by Chris Sullivan‚ Bob Basham and Tim Gannon in 1988 in Tampa. Within 7 years‚ the company became "the fastest growing US steakhouse chain with over 200 stores throughout the United States". In 1994‚ the company’s stock increased from $22.63 to $32. Moreover‚ Outback Steakhouse seen as an example of a great success story was awarded many times. In the context of this successful evolution of the company‚ the question of its internalisation and
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Executive Summary Outback Steakhouse has enjoyed a dominant position in the casual dining market since inception. They have exponentially increased the number of locations each year; however their growth has apparently reached a plateau and they could potentially loose market share. There is significant competitive pressure from rivals using marketing and advertising in attempts to lure away customers. Consumer loyalty is highly valuable and rivals will use whatever tactics necessary to gain
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Professor Edward Desmarais BUS 470 Business Policy and Strategy Fall 2005 Outback Steakhouse Corporation CASE ANALYSIS Analysis completed by the Achiever’s TABLE OF CONTENTS I. Executive Summary 3 A. SWOT Summary 3 B. Recommendations 4 II. Current Situation 5 III. External Factors 12 IV. Internal Factors 39 V. Action Plan 76 Appendix A. Stakeholders Worksheet 87 2 I. Executive Summary A. SWOT Summary Weaknesses Strengths •
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