Strategic Relevance of OTISLINE Strategic Relevance of OTISLINE can be better understood by analyzing the business background‚ Industry and the Critical Success Factors of OTIS. • Business Background OTIS is a subsidiary of United Technologies Corporation and is in the business of Elevator Sales‚ Service and Maintenance. Higher margins can be attained in Service and Maintenance and maintaining Customer Relationship is the key to get a foothold in this area. • Industry Analysis
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estimated to account for up to 75% of Otis’s revenues. Whereas‚ in emerging economies like China‚ revenues were being generated mostly from new sales (McFarlan & Delacey‚ 2005). OTISLINE In the 1980s‚ Otis embarked a huge project of installing a 24 x 7 “centralised customer service system” (McFarlan & Delacey‚ 2005) called OTISLINE. Technology was not as advanced as today‚ and the company’s processes at the time relied on individual regional
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DES4170 Global Logistics Management Team 1 Paper Topic: Otis Elevator Q1. What kind of company is Otis? The Otis Elevator‚ a subsidiary of the United Technologies‚ was founded by Elisha Graves Otis. Ever since the first ‘safety-brake elevator’ being sold in 1853‚ Otis has been the leader of the elevator industry for more than 150 years. The core business of Otis is to design‚ manufacture‚ install elevators‚ escalators and moving walkways and provide services worldwide. With its engineering headquarters
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Executive Summary Dear Mr. Bousbib: These are exciting and challenging times at Otis Elevator Company. We are currently the largest manufacturer‚ installer‚ and servicer of elevators‚ escalators‚ and moving walkways in the world.[1] Just two years ago we completed the second largest acquisition in company history by adding Amtech Elevator Services. This acquisition has proven to be a key strategic maneuver as we have eliminated an industry rival while increasing the company’s revenue‚ operating
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ktPROJECT REPORT ON SERVICE QUALITY & CUSTOMER EXPECTATION IN LIFT PRODUCTS Submitted By‚ RUDRA PRATAP MAHARATHY REGD. NO.- UNDER THE GURDIANCE OF Internal Guide‚ External Guide‚ Prof. Budhaditya Padhi Mr. ACKNOWLEDGEMENT I would like to express my gratitude to the management of JOHNSON LIFTS PRIVATE LIMITED‚ Bhubaneswar for giving me the opportunity to undertake my summer internship program in the company which gave me an insight into the working of the company and the
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Administrative Behavior. and markets‚ firm size‚ transaction cost MacMillan‚ N.Y.‚ 1947. economics 59. Simon‚ H.A. A behavioral model of About the Authors: rational choice. Q. J. Eeo. 69 (Feb. 1955)‚ 99-118. VIJAY GURBAXANI is an assistant 60. Stoddard‚ D. OTISLINE. Harvard professor of information systems and computer science at the Graduate Business case 9-186-304‚ Harvard School of Management at the University Business School‚ 1986. 61. Tirole‚ J. Hierarchies and bureauc- - of California‚ Irvine. His primary
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