business research. The research process provides a summation of information gathered from descriptive reports‚ and explanations. With a deeper understanding‚ issues can be repaired or improved using data obtained during research (Cooper & Schindler‚ 2011). Deep Sea Dive Training (DSDT) is a business that prepares students for entering the commercial dive industry. In recent years‚ enrollments declined despite the fact there is a steady demand for divers. The manager‚ and
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’s objective about selecting the appropriate type of research design was a struggle for me. The reason is that there are so many "design dimensions and no simple classification system define all the variations that must be considered" (Cooper & Schindler‚ 2011‚ p 126). When conducting any research project you want to take all steps necessary to produce accurate and reliable data‚ but more importantly you want to ensure that you capture the information or data that you seek. If you research design
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References: Cooper‚ D.‚ & Schindler‚ P. (2014). Business research Methods (12th ed.). New York‚ NY: McGraw-Hill. Ozlen‚ M. K.‚ & Hasanspahic‚ F. (2013‚ Jul). A Descriptive Study on the Motivation of Bosnian Workers. International Journal of Academic Research in Business and Social
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significance of the study. According to Cooper and Schindler (2002) “this section needs to convince the sponsor [or dissertation committee] to continue reading the proposal” (p. 101). Regardless whether you plan on having a sponsor‚ a practical reason to conduct the study will help increase your motivation (and tenacity)‚ your participant’s motivation thus increasing participation and response rate‚ and the impact on the real world. Cooper and Schindler propose that ideally a problem statement includes
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research is actually being conducted for Penton Media directly. Additionally‚ a cover letter should include how the information will be used to benefit the participants. The study is also unclear if participants provided informed consent. Cooper and Schindler (2011) define informed consent as "a matter of fully disclosing the procedures of the proposed survey or other research design before requesting permission to proceed with the study." Additionally‚ the researcher indicated that survey responses
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The selective perception is defined as “the preceding discussion illustrates the consumer’s “selection” of stimuli from the environments based on the interaction of expectations and motives with the stimulus itself.” (Cooper‚ D. R. & Schindler‚ 2011‚ P. 164). There are four important concepts concerning perception selective exposure‚ selective attention‚ perceptual defense and perceptual blocking. Selective exposure is an information filter for the consumer. It only allows the pleasant
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be used reliably for decision making” (Cooper &Schindler‚ 2012‚ pg. 15). The text list several characteristics of the scientific method to include: purpose clearly defined‚ research process detailed‚ research design thoroughly planned‚ high ethical standards applied‚ limitations frankly revealed‚ adequate analysis for decision maker’s needs‚ findings presented unambiguously‚ conclusions justified‚ and researcher’s experience reflected (Cooper &Schindler‚ 2012‚ pg. 16). The approach above can be applied
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dealership that offers in house financing has a large percentage of accounts that are past due because of the lenient credit profile they utilize to approve financing. A hypothesis is a statement that variables are assigned to the case. (Cooper & Schindler‚ 2011) In the above hypothesis the case is accounts past due and the variable is the lenient credit profiles that are utilized for approving finance. My hypothesis has adequacy for its purpose‚ is testable. I believe my hypothesis needs to be strengthened
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>cases Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads >Abstract As little as two years ago‚ many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!‚ in combination with ACNielsen’s Homescan®‚ has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads‚ from ad exposure to shopping cart. It also reveals the role Dynamic Logic played
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support or any medical treatment. While the main cause of her condition was unknown it was determined that she had experienced hypoxia‚ lack of oxygen‚ for several minutes which could cause neurological complications. Michael Schiavo and Bob and Mary Schindler‚ her parents‚ agreed in the beginning to fight to keep her alive. After a few years Michael Schiavo began the process of allowing her to die however‚ the Schindler’s maintained that she was cognitive and responsive and should be kept alive. She
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