Marketing Plan for Lyssa’s Learners | | | | | Melissa Franklin | 3/13/2013 | | Table of Contents A. Company Description B. Mission Statement C. Goals D. Ideal Customer E. Market Description F. Core Strategy G. Core Branding Elements H. Product Service/Innovation I. Price Rationale J. Marketing Materials K. Critical Numbers L. Sales Forecast Company Description Lyssa’s Learners was founded by Melissa Franklin-Gray. Lyssa’s
Premium Marketing Advertising Sales
Importance of marketing concept in our lives Marketing can be defined as the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build
Premium Marketing
Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview
Premium Marketing
Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased‚ and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service‚ and then return the next day and have a poor experience. So often marketers talk about the nature
Premium Marketing Sales
Electronic Marketing Tutorial Exercise 6 (Questions 1 – 8‚ p.378) RELATIONSHIP MARKETING USING THE INTERNET 1. Why is the Internet a suitable medium for relationship marketing? The interactive nature of the web combined with email communications provides an ideal environment in which to develop customer relationships‚ and databases provide a foundation for storing information about the relationship and providing information to strengthen it by improved‚ personalised services. The costs of managing
Premium Marketing
MASTER OF SCIENCE IN INTEGRATED MARKETING ------------------------------------------------- New York University ------------------------------------------------- School of Continuing and Professional Studies SYLLABUS INTEGRATED MARKETING Master of Science in Integrated Marketing Program INTG1-GC 1000.001 Spring 2013 3 credits Professor: Paul Kulavis E-mail: ppk3@nyu.edu Office hours: By appointment Course schedule: Monday January 28‚ – May 13‚ 2013 (No classes
Premium Marketing
self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication campaign in overseas markets. Use examples. - Marcomm
Premium Marketing
Marketing Strategies Q1. Discusses the main objective of sales promotion. Explain some of the sales promotion methods directed at consumer‚ which can be detergent manufacture. The main objective of sales promotion is to bring about a change in the demand pattern of products and services. Basically‚ sales promotion has three specific objectives. First‚ it is meant to provide important marketing information to the potential buyers. The second objective is to convince and influence the
Premium Marketing
Principles Of Marketing _ MGT 301 Lesson – 8 Lesson overview and learning objectives: In last Lesson we tried to understand the concept of Portfolio in detail and had a brief concept regarding the marketing process. The marketing process consists of four steps: analyzing market opportunities; developing marketing strategies; planning marketing programs‚ which entails choosing the marketing mix (the four Ps of product‚ price‚ place‚ and promotion); and organizing‚ implementing‚ and controlling the
Premium Marketing
decision of the marketing department of Wiggo in opening the outlet would be the following: Using the PESTLE Model for the situational analysis it was found that the main external factors which would influence Wiggo Tropico are the age distribution‚ class and mobility of the population‚ the target market being lower Middle class. The level of technology‚ the state of the economy and the political climate are all other factors affecting the tactical decisions of the Marketing Department. Wiggo’s
Premium Marketing Local food Caribbean