citizens of the need to adopt a healthy lifestyle. To be in line with the National Healthy Lifestyle Programme‚ we have chosen to indirectly market the physiotherapy service tailored to office workers through the organization they work for. This marketing plan aims to position a major new-product launch‚ while justifying its entry into the physiotherapy market. So far‚ not many companies have been successfully penetrated into this market. This has been attributed to the existence of unlicensed massage
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Recommendations Page 7 6. Conclusions Page 7 7. Referencing Page 8 Introduction OSIM the well establish Asia healthy life style brand‚ originated from Singapore. OSIM was founded by Dr Ron Sim Chye Hock in November 1980. Initially derive from R Sim Trading which deal mainly with household appliance. Dr Ron Sim Chye Hock later founded OSIM and eventually changes his focus to creating healthy life style products since he felt a great market potential in home
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OF STATE FOR TRADE & INDUSTRY AND MANPOWER AT THE OSIM INTERNATIONAL LTD 30TH ANNIVERSARY GALA DINNER ON 28 FEBRUARY 2010 AT SHANGRI-LA HOTEL AT 730PM Mr. Ron Sim‚ Chairman and CEO‚ OSIM International Limited Distinguished Guests‚ Ladies and Gentlemen‚ Good Evening‚ Introduction I am delighted to join you tonight to celebrate OSIM’s 30th Anniversary. From its beginnings as a trading company in household goods in 1980‚ OSIM has transformed itself into a top leader in branded
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OSIM INTERNATIONAL LTD Osim as a brand revolves around the mission of bringing the best experience of total wellbeing and living an inspiring life. Its values are uphold and practice through every customer interaction‚ products‚ stores and an in-depth knowledge of a holistic health. Osim‚ with over 30 years of experience has been the global leader in branded healthy lifestyle products. Osim continues to strive for developing innovative and reliable lifestyle products to achieve a healthier
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OSIM INTERNATIONAL Pte Ltd | | | | | | | Table of Contents Executive Summary …………………………………………………………………………...3 Background 3 About Healthy Lifestyle Products 3 About OSIM 3 Reason for choosing Israel 3 Business Environment 4 Socio-Cultural Factors 4 Technological Factors 4 Environmental Factors 4 Economic Factors 5 Political Factors 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Marketing Strategy 8 Mode of Entry 8 The
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with a small start-up capital‚ OSIM International Ltd started in Singapore in 1980 by Mr Ron Sim Chye Hock‚ as an electrical and household appliance company under the name of R Sim Trading. In 1989‚ the company registered the name Health Check and Care‚ and changed their focus onto healthy lifestyle products. This change resulted in tremendous growth of the company and started to develop overseas. In 1993‚ the company officially launched the OSIM brand name. Now‚ OSIM is about experiencing the total
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Osim – SWOT ANALYSIS INTRODUCTION Will brand osim survive in today’s market? Introduction to the segment of holistic lifestyle products and their need in today’s market Short intro to brand osim and its heritage A short study on what has been osim’s market standing in asia (this will help ease the swot analysis in the essay) Introducing what the essay will be about – will & How osim can survive in the market Starting with strength Asia’s no.1 preferred healthy lifestyle brand
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ASSIGNMENT COVERSHEET Student Number 32014365 Given name CHARISSA POON YUN ZHI 32014365‚ EILLY TAN SHUANG LI 32023334‚ LIM HUI YING LYNETTE 32190901‚ RACHEL SIM SIM YEE 31323868 Email 32014365@sma.edu.sg Unit Code BUS 321 Unit name International Marketing Enrolment mode Internal Date 7 July 2014 Assignment number 3 Assignment name Group Project Report Tutor Mr. Jeffrey Quak Student’s Declaration: Except where indicated‚ the work I am submitting in this assignment is my own work and has not been
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products… … "Intense Competition (Osim)" has a significant impact‚ so an analyst should put more weight into it. "Intense Competition (Osim)" will have a long-term negative impact on this entity‚ which subtracts from the entity’s value. This statements will have a short-term negative impact on this entity‚ which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Intense Competition (Osim)" is an easy qualitative factor
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Executive Summary This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis‚ objectives‚ implementation and evaluation and management of the business strategies. A critical analysis of the issues hindering the company’s implementation of the strategies is discussed. Further‚ it includes the observation and identification
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