Section 28.1 key terms: Marketing research- the marketing function that links the consumer‚ customer‚ and public to the marketer through information. Marketing information system- a set of procedures and methods that regularly generates‚ stores‚ analyzes‚ and distributes marketing information for use in making marketing decisions. Database- a collection of related information about a specific topic. Read and Outline Section 28.1 pg. 505-507 I. Marketing Information Systems A. Defining Marketing
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speech‚ a kind of meta¬phor‚ formed when a characteristic of a thing is used to represent the whole thing. Onomatopoeia: A word whose sound sug¬gests its meaning or sense—for example sizzle‚ meow. Oxymoron: An expression in which two con¬tradictory terms are brought together to emphasize an idea or a feeling in a striking or shocking manner. For example‚ a wise fool or cruel kindness. Persona: Literally‚ a mask. In literature‚ the per¬son who is the narrator in a story or the speaker in a poem. The
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Key terms Chapter 1 Abstract word: a word that identifies an idea or feeling as opposed to a concrete object Audience: the person or persons with whom you are communicating. Communication: the process of sending and receiving messages. Concrete word: a word that identifies something the senses can perceive. Connotation: the subjective or emotional feeling associated with a word. Denotation: The literal‚ dictionary meaning of a word. E-mail: a message transmitted electronically over a computer
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overall‚ it helps us to live healthier and happier. We can see this in Zimbardo’s study as he found the Pathological Prisoner Syndrome and it can help make the environment inside prisons better. 2. Ecological Validity Ecological validity is the term used to define if a study can be compared to certain situations in real life. For example field experiments such as Pillavin’s study are more easily adapted to real life situations than for example a laboratory experiment such as Tajfel’s. 3. Ethics
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Albany Plan of Union - The Albany Plan was proposed by Benjamin Franklin at the Albany Congress in 1754 in Albany‚ New York. It was an early attempt at forming a union of the colonies "under one government as far as might be necessary for defense and other general important purposes" during the French and Indian War. French and Indian War - a war in North America between France and Britain (both aided by American Indian tribes) in 1755-1760. Fort Necessity - Fort Necessity National Battlefield
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• Purpose in mind Albert Lau feels that national history is established with a particular intention. The nature of this purpose could either be in a nation’s effort to foster a sense of belonging or even identify amongst its citizens or the state’s means to nation-building. In the context of Singapore‚ the perspective in which the Singapore Story‚ the official national history‚ is written is one which can be used in achieved in its “agenda of nation-building”. • Shaper of national identity
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Energy- the capacity to do work Law Of Conservation of Energy- Energy can be converted from one form to another but can not be created nor destroyed Potential Energy- energy due to position or composition Kinetic Energy- energy due to the motion of the of the object and depends on the mass of the object and its velocity. KE= 1/2mv^2 Heat- is the transfer of energy between two objects. Work- is force acting over a distance Pathway- The way that energy transfer is divided between work and heat
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Farce: A comedy; a short play‚ in which both subtle humor and hilarity are developed through improbable situations‚ exaggeration and (often) ridiculous antics. The example in our text was: I’m going! A comedy in one act‚ there was never a doubt that Henri was going to the races from the very start‚ no matter what Jeanne (Henri’s wife) had to say. The comedy behind this was Henri and Jeanne arguing back and forth about Henri going to the races without Jeanne‚ then a sudden twist when Jeanne finally
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Reginald Monroe-@02516632 Summary of OSI layers & Security OSI stands for Open Systems Interconnection and it was developed by the Europeans in the 1980’s. OSI is divided into two major fields‚ an abstract model of networking and a set of defined protocols. The seven layers of the OSI basic reference model are listed and defined below (from bottom to top): 1. The Physical Layer – this layer describes the physical components of the various communications media‚ it also includes the electrical
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CheckPoint Key Computer Terms Jeannevie Saastad Axia College Term | Definition | References | Examples (At least two) | Hardware | Physical parts of a computer system | http://www.techterms.com/definition/hardware | Monitor and mouse | Software | Computer programs that run or run on hardware | http://www.techterms.com/definition/software | Adobe
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