1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: • Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being • Shakti involves woman to do door to door selling of the branded products • Shakti enabled large conglomerate to penetrate into the untapped rural market of India. • It involved women/entrepreneur to build relationship with customers
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
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structuring advice on products and services: Dove shampoo Responding to new competitive conditions in its business environment‚ Unilever corporation has evolved into one of the foremost transnational companies and began to penetrate the home and personal market (Boone and Van Den Vosch‚ 1996; Maljers‚ 1992). With the marketing leverage and established brand name of Unilever‚ Dove became a success story shortly after its launch. The accomplishment of Dove has largely been built on Unilever’s ability
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Unilever in Brazil(1997-2007) Marketing Strategies for Low-Income Consumers Consumer Behavior Solomon(2009) defines consumer behavior as “Consumer behavior is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires”(p.148). While speaking about the consumer behavior in Brazil it is important to show the demographics based on many factors like literacy‚ population‚ lifestyle in Northeast and
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Introduction to Unilever Unilever is a British–Dutch multinational consumer goods company. Its products include foods‚ beverages‚ cleaning agents and personal care products. It is the world’s third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world’s largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam‚ Netherlands and Unilever PLC in London‚ United Kingdom. Both Unilever companies have the
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Report Introduction and Overview Hindustan Unilever Hindustan Unilever is India’s largest FMCG (Fast Moving Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps‚ detergents‚ skin care‚ toothpastes‚ tea and coffee‚ water purifiers‚ etc. It has around 16000 employees in the firm and its turnover was around ₹21‚736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy
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Change Management and Organizational Development C. Samuel‚ Lecturer in Business Administration‚ C.S.I. Jayaraj Annapackiam College‚ Nallur‚ Tirunelveli District. 627 853. Introduction For effective survival in the industry‚ adaptability is an essential component for every organization. Every organization should change according to the external environment and influences. In adaptable organizations‚ employees are given more freedom in decision-making process. The management also sets broad
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Executive Summary Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto
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What Drives Organizational Change Paper What Drives Organizational Change? When a business first enters into the market the organization develops goals and missions that they have set forth to achieve. However‚ during the lifetime of the company there are many internal and external factors that can affect the company from reaching their goals and achieving their set forth mission. As a result a company may have to enforce organizational changes to help the company
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Organizational Change at USA Today Universidade Nova de Lisboa Table of Content Introduction…………………………………………………………………………….3 The Choice of Models and Methodology…….………………………...………………3 Organizational Change at USA Today…………………………………….……………4 Conclusion……………………………….……………………………………………..8 Appendix………………………………….……………………………………………9 List of References……………….……………………………………………………
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