1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units‚ which in turn adds value due to the effective‚ closely controlled and come up to that
Premium Strategic management Virgin Group Marketing
virgin america Analysis & Strategic Plan strategic management 780-634 Michele K. Masterfano‚ DBA LeBow College of Business Drexel University Summer 2012 Table of Contents OVERVIEW 1 Fast Facts 1 ENVIRONMENT 3 Internal Analysis 3 Company Structure 3 Company Culture 3 Operations & Logistics 3 Triple Bottom Line 3 SWOT 3 External Analysis 5 Competitive Environment 5 Summary 8 External SWOT Analysis
Premium Airline Southwest Airlines US Airways
VIRGIN AMERICA LANDS IN THE UNITED STATES Virgin Group is the corporate umbrella for a large network of almost 300 different companies offering varieties of services including but not limited to telecommunications (virgin mobile)‚ cable TV (virgin media)‚ financial services (virgin money)‚ fitness (virgin active)‚ and soft drinks (virgin drinks). The most famous of them all is the Virgin Atlantic. Virgin Group is owned by European business tycoon‚ Richard Branson. Virgin America debuted in
Premium Virgin Group Richard Branson Southwest Airlines
Executive Summary Despite Virgin America’s numerous awards‚ acclamations and recent success‚ the airline is still not classified as a major carrier by the Department of Transportation (DOT). To be considered a major carrier‚ an airline must achieve $1 billion dollars in operating revenue and meet the Department of Transportation’s requirements on baggage handling‚ on-time performance and other operational statistics. Virgin America currently operates 39 Airbus 320A aircraft to 14 destinations
Premium Airline US Airways Southwest Airlines
Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries‚ with fresh ideas and developments‚ thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business units‚ which
Premium Virgin Group Strategic management Sociology
ticket (Anderson‚ 2009). When Apollo 11 mission landed the first humans on the moon launched on July 16‚ 1969. The whole worlds are stunned. That fact makes a 19-year-old Richard Branson decided that he will one day experience the wonder of space ("Virgin galactic overview‚" 2009). For several years‚ interest in the potential of space tourism has been steadily increasing among engineers‚ scientist‚ entrepreneurs‚ and general public. The attractiveness and exclusivity of traveling into space that drives
Premium Spaceflight Richard Branson Space exploration
Organisations & Management Every organisation will have a clear direction and objective which will determine a series of activities in orchestrating both inputs and outputs to realise its goals. For this to happen‚ there are various basic principles that apply for organisations and management. In order to compare and contrast these principles‚ we must first identify their different types of culture‚ structure and management styles. The following charts represent two different companies
Premium Management Structure Organization
Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980’s. Original called British Atlantic Airways‚ VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker’s Skytrain operation - which had been the pioneer of discounted transatlantic air travel‚ but suffered at the hands of BA’s price war to eliminate the competition. Virgin too didn’t have an easy ride with BA‚ and won substaintial
Premium Virgin Atlantic Airways Richard Branson Virgin Group
generally corresponding definition for the concept "Matrix-Organisation" exists. Nevertheless some general principles can be found: -While in the conventional organisation forms just one criterion is selected and used for the structure on a certain level‚ it is typical for the matrix organisation that simultaneously and with equal rights two or more structure features are taken into consideration. -Thereby emerges a "mixed organisation form"‚ which also contains a horizontal responsibility as an
Premium Management Organization Structure
our commitment to our passengers and staff to be a world leader in sustainable aviation.” Julie Southern‚ Virgin Atlantic CCO Sustainability Report | 1 Big picture Aviation is a truly global business‚ where airlines from around the world operate and compete on the same routes. We believe that to ensure a sustainable future for aviation‚ the industry needs to work together. An airline like ours can make a difference in its own right‚ but it can make an even bigger difference by also encouraging
Premium Emissions trading Sustainability Carbon dioxide