gained overall importance in particular during the global financial crisis since risks nowadays transmit much further and faster‚ bouncing from one country or industry into several countries or sectors. Although the cosmetics industry is regarded as relatively crisis-proof‚ the cosmetics companies have to deal with the above mentioned challenges and need to develop optimal strategies with competitive advantages
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in India was at a nascent stage‚ Lakme tapped into what would grow to be amongst the leading‚ high consumer interest segments in the Indian Industry - that of skincare and cosmetic products. Armed with a potent combination of foresight‚ research and constant innovation‚ Lakme has grown to be the market leader in the cosmetics industry. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care‚ and arm the consumer with products to pamper herself from
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billion in long term debt 3. Higher prices relative to competition 4. Competitors have greater marketing and financial resources 5. Poor brand image Opportunities 1. Growth potential for the eye makeup market 2. Demand for cosmetics normally remain constant during tough economic times 3. Growing trend of “green” beauty products 4. Sales opportunities on the Internet 5. Increase brand image through TV ads using celebrities Threats 1. Rising operating
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Face Powder is basically Johnson’s Baby Powder with several variations in the feature and is being positioned differently. II. Alternatives: 1) Johnson’s Face Powder as Toiletry+Cosmetic (J&J’s marketing strategy) + Product (Face powder in a “compact” with puffs that bear gold lettering) appeals as cosmetic to young adults‚ giving them a sense of a grown-up + Price is not too expensive compared to other face powder compacts sold in department stores + Distribution channel (supermarket)
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Reccomendations…………………………………………………………………14 References……..............................................................................................................................15 Executive summary L’Oréal is the world leader in cosmetics‚ is well underway in implementing an integrated operations management solution across all its factories and offices worldwide. L’Oréal feels this positions the company as a leading global IT user‚ both in terms of technology and user-friendliness
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Indonesian Phenomenal Halal Cosmetic by: NEEDS‚ WANT & DEMAND “Islamic Branding is one of the next big global growth opportunities – the Halal market alone is worth USD 2.1 trillion annually ” NEEDS‚ WANT & DEMAND Where do most Moslem Live? •52.5% of the population in above countries is under 24 years old. •Together‚ Muslim youth account for 11% of the world’s population. Sumber: Research Ogilvy Noor‚ Tahun 2009 NEEDS‚ WANT & DEMAND Indonesia demography based on religion Sumber: Sensus BPS
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Executive Summery Lakme is one of the cosmetic brands of the Unilever Bangladesh Ltd offers to the target market. The survey has been conducted to know cognitive components‚ affective components and behavioral components of the consumers in Dhaka city. Our sample size is 50. These respondents are from different professional such as Student‚ Housewife‚ Private Service holder‚ Public service holder and other professions. Among 50 respondents‚ 31 or 62% respondents are from the age of 16 years
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Face Powder is basically Johnson’s Baby Powder with several variations in the feature and is being positioned differently. II. Alternatives: 1) Johnson’s Face Powder as Toiletry+Cosmetic (J&J’s marketing strategy) + Product (Face powder in a “compact” with puffs that bear gold lettering) appeals as cosmetic to young adults‚ giving them a sense of a grown-up + Price is not too expensive compared to other face powder compacts sold in department stores + Distribution channel (supermarket)
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a short span of the last five-six years‚ the use of cosmetics by Indian consumers has increased significantly with moreand more women and men taking greater interest in personalgrooming‚ increasing disposable incomes‚ changing life styles‚influence of satellite television and greater product choice andavailability. With the demand for cosmetics on the rise and theopening up of the market to foreign companies‚ many of the world’spopular cosmetics brands entered the Indian market in the early andmid-nineties
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Lime Crime is an independent cosmetics enterprise that sells and creates cosmetic makeup products which include lipstick‚ eyeliner‚ nail polish and eyeshadow combinations. They also take great satisfaction in advertising the complete collection certified cruelty-free. Lime Crime‚ began in 2008 and is recognized for its unique and hard to find cosmetic shades. It was developed by a former model named Doe Deere. Doe who’s a cosmetics and fashion enthusiast was aware that women would love something
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