furthermore‚ CSR programme can improve the productivity and reduce the producing cost for the company. For these reasons‚ all kinds of business have began to focus on their CSR programme as responding to the sociality concerns in various ways. Burger King Corporation (BKC) is a global chain of hamburger fast food restaurants. BK is founded in 1954 by James McLamore and David Edgerton. In the end of 2012‚ it has a total of 12‚700 outlets in 73 countries. Recently‚ BKC has just arrived to Vietnam.
Premium Hamburger Fast food Nutrition
Burger King: Promoting a Food Fight ALL ABOUT THE CASE CHALLENGING CONVENTIONAL WISDOM Events: 2003 and 2004 2003 – Outcome of BK’s performance and its competitors - it turned out that: - MC Do (No. 1)‚ reported 9% sales jump to a total of $22.1 billion - BK (No. 2)‚ sales slipped about 5% to $7.9 billion - Wendy (No. 3)‚ had spiked 11% to $7.4 billion‚ putting it in a position to overtake BK 2004 – Burger King CEO Grad Blum’s move
Premium Hamburger Fast food Burger King
Burger King and Its Advertising Campaigns Burger King is a reliable burger company which has had its ups and downs. In 1974‚ it came out with a slogan of "Have it your way" and at this time it also had a 4 % market share. Burger King’s idea was to have the customer have their burger done their way rather than a standard burger. In the early 80’s Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982 "Battle of the burgers" and "Aren’t you hungry for
Premium
For my social norm violation I decided to order Burger King’s and Wendy’s food at McDonald’s. I chose to break this social norm because‚ here in America‚ the majority of people know what type of food each fast food chain offers. For example‚ everyone knows that a Big Mac is from McDonald’s and a Whopper is from Burger King. I wanted to see the reaction I would get from the McDonald’s employees if I tried to order a Whopper and a baconator. So‚ I went to the McDonald’s on Weber at a time when it wasn’t
Premium Fast food Hamburger Fast food restaurant
Die twee mededingende kitskos-franchises wat ek gekies het om mekaar te vergelyk in hierdie taak‚ is Steers en Burger King. Ek het hulle gekies omrede hulle baie dieselfde is ( spesialiseer albei in hamburgers ) maar daar is tog verskille wat die franchises anders maak. Daar kan dus gesê word dat albei franchises kompeteer om ‘n mededingende voordeel in ‘n gedeelde mark te probeer skep. Ek gaan ‘n vergelykende studie oor die twee franchises doen waarin ek hul vergelyk in die volgende areas : Bemarking
Premium
The McDonald brothers ’ first restaurant‚ founded in 1937 in a parking lot just east of Pasadena‚ Calif.‚ didn ’t serve hamburgers. It had no playground and no Happy Meals. The most popular item on the menu was the hot dog‚ and most people ate it sitting on an outdoor stool or in their cherished new autos while being served by teenage carhops. That model was a smashing success--for about a decade. Then America ’s tastes began to change‚ and the Golden Arches changed with them. As cars lost some
Premium Hamburger Fast food
If you could meet anyone in history‚ who would you like to meet and why? Audrey Kathleen Hepburn-Ruston or people know her as Audrey Hepburn was an Award winning actress and fashion icon in the 20th century. She was admired by her roles in Breakfast at Tiffany’s‚ Roman Holiday‚ The Nun’s Story‚ Funny Face‚ and Sabrina. There is something so gracefully beautiful about her‚ even the world considered her as one of the most beautiful and elegant woman. Audrey Hepburn is and will always be my celebrity
Premium Audrey Hepburn Academy Award for Best Actress
Whats the difference between beowulf and king arthur? Beowulf and King Arthur are two entirely separate characters‚ originating from different cultures and time periods. Beowulf is the oldest known example of English literature‚ being the most important example of Anglo-Saxon (Old English) epic poetry to date. Beowulf the character was a Scandinavian warrior-prince in what is modern day Denmark‚ helping the Danish king slay the monster Grendel‚ a "descendant of Cain‚" who has been killing his
Free King Arthur Holy Grail
SEGMENTATION‚ Targeting and positioning of BURGER KING Background The following is the analysis the segmentation‚ targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton‚ beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays‚ more than 11 million guests visit BURGER KING Restaurants around the world. When back to
Premium Burger King Marketing Fast food
Analysis on Burger King Worldwide Inc. (BKW) Burger King (BKW) is the second largest fast food hamburger chain in the world which was founded in 1954; it operates in over 12‚600 locations serving over 11 million customers daily in 83 countries and territories worldwide. About 95 percent of Burger King Restaurants are owned and operated by independent franchisees‚ many of them family-owned operations that have been in business for decades. This company became a publically traded company in this
Premium Financial ratios Financial ratio P/E ratio