MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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Operational Management Chapter 1: Strategy and competitiveness OM (Operational Management) is use to create customer value through effective processes in both product and service-based organization. Core competence A bundle of skills that enable a firm to provide the greatest level of value to its customers in a way that is difficult for competitors to match and that provides for future growth. Core competences are embodied in the skills of the workers and in the organisation. They are developed
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¬¬¬CHAPTER I OPERATIONAL FEASIBILITY This chapter discussed the factor that affects the overall operational study of the payroll system of AMA Computer College‚ Legazpi City. It shows the brief background and current situation of the institution. It also includes the discussion on project objectives‚ system responsibilities and the scope limitations of the proposed feasibility study. BACKGROUND OF THE STUDY As computer technology changes at such fast phase‚ many business sectors try to cope
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and ‘service’ as elements in the service products’ marketing mix to the classical 4Ps. Actually‚ these two latter elements‚ which were added by Doyle and Stern (2006)‚ were included in the previous elements - the ‘service’ element is the main component of the ‘product’ element in service products and the ‘staff’ element is reflected in the ‘people’ element. In this study‚ the marketing mix will be considered as including: product‚ price‚ place‚ promotion‚ people‚ positioning; process; physical
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MEMORANDUM To: Barbara Thomas‚ Hiring Manager From: Tracy Jones‚ Bookkeeping Manager Date: November 26‚ 2012 Re: Operational Gap-Exceptions Overdraft Analyst This memorandum is to inform the hiring manager of Seaway Bank of an operational gap that needs to be fulfilled immediately within the Bookkeeping Department. As you know Seaway Bank has a reputation for loyalty not only to our customers‚ but to our employees as well. We also have a reputation that ensures that we provide quality service
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Operational Plan (Unit 6) (This section of the plan should contain: 1. Information about your products or services including how and where your products or services are produced‚ production techniques‚ quality control‚ customer service‚ inventory control‚ and product development; Strategy and Implementation Summary In order to place emphasis on exceptional service‚ our main tactics are bi-monthly service training‚ employee recognition‚ and higher service employee to customer ratios. Our specific
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attempted to capture market share by offering its customers the flexibility to customize. The advertising slogans‚ Have It Your Way by Burger King vs We Do It All For You by McDonalds explains the difference in production methods. Therefore‚ the operational strategy has direct implications on the process flow‚ the output‚ the human resource management and the bottom line of each company. McDonald’s uses a batch process to cook hamburgers (Exhibit A). Using a batch process means that the speed of delivery
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Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic‚ vibrant‚ rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly
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The news channels after dominating the Indian television screens for long are losing ground. There is growing disenchantment with the kind of content that is being telecast‚ and more and more viewers are switching to general entertainment channels (GEC)‚ especially Hindi GECs. Interestingly‚ Doordarshan News‚ which is a state broadcaster‚ is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes
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Abstract The history of digital image compositing—other than simple digital implementation of known film art—is essentially the history of the alpha channel. Distinctions are drawn between digital printing and digital compositing‚ between matte creation and matte usage‚ and between (binary) masking and (subtle) matting. The history of the integral alpha channel and premultiplied alpha ideas are presented and their importance in the development of digital compositing in its current modern form is made clear
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