impending collaboration between Malaysia Airlines (MAS) and AirAsia Bhd (AirAsia) is a positive move as it would eliminate irrational competitive pricing‚ allow economies of scale‚ higher bargaining power and synergies. Hong Leong Investment Bank Bhd (HLIB) said AirAsia‚ as Malaysia’s only low-cost carrier player‚ would have better control over supply and yields without competition from FireFly‚ MAs-owned low-cost unit. “There are higher chances of AirAsia plying for routes‚ which were previously
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This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’
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1. Carrying costs include the following items‚ except: a. labor b. record keeping c. rent *d. all the above 2. Which of the following is not a cost associated with carrying inventory? *a. price discounts b. carrying costs c. ordering costs d. shortage costs 3. The level of inventory at which a new order should be placed is known as the a. lead time b. replenishment quantity *c. reorder point d. service level 4. A restaurant currently uses 62‚500 boxes of napkins
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story of Malaysia Airlines starts in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a young
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1. Company history 2.1 The sector that the AirAsia Berhad operates is in airline transportation. 2.2 Brief explanation of AirAsia Berhad history AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. The heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts
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1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST‚ Organization analysis‚ SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3‚500 to 4‚000 words is written on an organization. The report should describe‚ analyze and assess
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View of Chairman’s statement (Refer to AirAsia 2010 Annual Report‚ pp.58-60) 17 8. Would you buy shares? 18 9. General Information about Company (Refer to Appendix 11-19) 19 10. Reference 20 Appendix Appendix 1 AirAsia Berhad (Group)’s Income Statement 24 Appendix 2 AirAsia Berhad (Group)’s Balance Sheet 25 Appendix 3 AirAsia Berhad (Group)’s Cash Flow Statement 26 Appendix 4 AirAsia Berhad (Group)’s Financial Ratio 27 Appendix 5 AirAsia Berhad (Group)’s Market Share Price (1/1/2009-31/12/2010)
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[pic] UNIVERSITY OF MALAYA STRATEGIC MANAGEMENT ACCOUNTING CAEA 3301 AIRASIA BERHAD DATE OF SUBMISSION: 2 APRIL 2008 QUESTION 1 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001‚ AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a
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Content 2 Introduction of Company 3-5 History of AirAsia 6-7 Organization Chart 8-9 Information Technology of AirAsia 10-13 Conclusion 14-16 Reference 17-18 Introduction Of Company Introduction of Company AirAsia Berhad (“AirAsia” or“the Company”) is a name synonymous with low fares‚ quality service and dependability. With over 100 routes across 11 countries‚ AirAsia is truly Asia’s leading airline with the widest route connectivity and largest
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History of Airasia AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government - owned conglomerate‚ DRB-Hicom (Diversified Resources Berhad- The Heavy Industries Corporation of Malaysia Berhad). On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn. Bhd. for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts
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