Ontela designed a revolutionary product which allows wireless subscribers to seamlessly transfer data from the consumer’s wireless phone and send it to an email inbox‚ PC‚ or website. This allows consumers to use their wireless device more frequently‚ which generates more revenue for the industry in mobile phone services. Joe Levy‚ Ontela’s director of carrier marketing‚ assisted with PicDeck’s segmentation in determining the appropriate target audience. Below you will find an analysis on PicDeck’s
Premium Mobile phone Bluetooth
Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
Premium Marketing Target market Strategic management
ONTELA PICDECK – Understanding the market place – Assignment 1 Questions: 1. Based only on the cluster analysis data‚ which preference related variables are most useful for segment identification and evaluation? Which variables are least useful? This qualitative research aims in identifying and evaluating the potential customers of PicDeck and determinate a precise target. The interviewees have been asked to answer questions based on a ranking system from 1 (strongly disagree) to 5 (strongly
Premium Camera Mobile phone Digital camera
the chemicals‚ synthetic preservatives‚ and fragrances that are used in some cosmetic products. This consumer trend has led to strong profit growth for companies that produce natural cosmetics. In order to keep up with the desires of this emerging customer base‚ even large national companies are expanding into the natural product market. L’Oréal and Estée Lauder have launched lines of natural products. In 2007‚ Clorex purchased Burt’s Bees for $925 million. Driven by growing consumer demand‚ retail
Premium Cosmetics
Company Introduction‚ Market Segmentation‚ and Product Positioning Tim Ilderton Adina Scruggs Marketing Management-MKT 500 October 25‚ 2012 The company that I am making this marketing plan for is called “Cheers to your Health‚ Innovations for the Body and Soul”. “Cheers To Your Health” was founded in 1990 in North Carolina. Our founder Tim Ilderton was suffering with depression and struggling with his weight. He was unable to get himself motivated to go to the local
Premium Medicine Health care Health economics
and techniques might contribute to the development of a business. Customer segmentation Study the market‚ its structure‚ identify attitudes and behaviours of consumers‚ this is the first step of marketing. Among the range of behaviours and characteristics of potential buyers‚ it is necessary to identify homogeneous groups or segments of customers‚ assess their importance and possible development. It should also define a relevant market: local‚ regional
Premium Customer Marketing Customer service
Case Study - "Ontela PicDeck(B)" Group A5 Farhan Gaziani Gaurav Wadhwa Mrigendranath Debsarma Nancy Goyal Nibha Gupta Nilotpal Goswami Ques 1:- Most Useful Parameters are Ques 1: ease to upload photos Ques 2: More photos if transfer easy Ques 7: Value sending photos by mail Ques 10: Easy set up Ques 11: First to adopt new technology Ques 13: Monthly fee Least Useful Parameters are Ques 3: More photos if quality is better Ques 5: Replace digital camera if quality was better Ques 2:- 1) Middle-aged
Premium Old age Middle age
Positioning is the place where someone or something is‚ especially in relation to other objects and places. In marketing‚ positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization.(Wikipedia‚2012) However‚ it is important for the contemporary age‚ whichever aspect is in life. By looking at marketing segmentation‚ marketing targeting and marketing positioning from DOVE® Chocolate which
Premium Marketing Product differentiation
4 Strategy: Thinking About the Customer CHAPTER 1 Segmentation and Targeting BRIAN STERNTHAL and ALICE M. TYBOUT S United States to Latin countries because it was a fairly priced service that pledged not to change prices. Advertising was done exclusively on Hispanic television programming. Despite an advertising budget of $1.3 million‚ which is a small fraction of competitive dial-around ad spending‚ Americatel became a major player in the dial-around long distance category. While
Premium Brand Marketing Psychographic
The paint industry in the United States is what’s considered a “maturing industry” that’s divided into three segments: architectural coatings‚ original equipment manufacturing (OEM) coatings and special purpose coatings. Throughout the later portion of the 1980’s to the early 90’s strict regulations fell into place that would affect industrial paint users directly due to the enormous quantity of solvents released during the surface covering process. As a result manufactures began demanding paint
Premium Marketing Painting