Marketing Segmentation and Product Positioning DimenXion View Company Student: Rodrigo J. Goncalves Instructor: Prof. Karen Mountain‚ Ph.D. Strayer University MKT500 – Marketing Management October 24th‚ 2010. DimenXion View Company DimenXion View Company is an US based company that focuses in manufacturing display devices for work out to end-user market. One of the most exciting products offered is called D-Glasses Work Out. Company expects to use state-of-the-art technology on behalf
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Brand Positioning and Market Segmentation Brand positioning is an important strategy for achieving differential advantage. Essentially‚ positioning reflects “the place” a product occupies in a market or segments. GAP has a wide range of products that are reflected in multi-segments. Initially‚ as a specialty clothing retailer‚ GAP segmented the market using price as the sole criterion. GAP strategically decided to serve three major segments‚ which can be seen from price differences among GAP’s
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such as cash‚ marketable securities‚ accounts receivables‚ prepaid expenses‚ inventories etc. Significance a. Optimum investment in current assets.-: Inadequate working capital leads to insolvency and excessive will lead to less profitability. b. Financing of current assets.-: If funds arise it should be invested in short term securities‚ don’t keep it idle. 2. Net Working Capital The excess of current assets over current liabilities represents net working capital. It may be positive
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Marketing Segmentation and Product Positioning Strayer University Marketing Management - 500 Discuss the company’s advertising strategy and how it aligns with its marketing goals. Any size business that has a need to continually obtain or hang on to customers should have a strategic marketing plan. The real value of a marketing plan is not the finished paper document. It is the process of critically analyzing the organization’s
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Need for segmentation:- The importance of market segmentation results from the fact that the buyers of a product or a service are no homogenous group. Actually‚ every buyer has individual needs‚ preferences‚ resources and behaviors. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market segments by variables they have in common. These common characteristics allow developing a standardized marketing mix for all customers in this
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L/O/G/O Ontela PicDeck 4th Group Marketing Management F121 Group Member • • • • • • Amira Islamie Bayu Pahala Radityo Bhagas Arga Saputra Dwi Hermiyati Ferry Cahyadiputra Irreza Contents Ontela PicDeck Case 1 What is Ontela ? 2 Why Ontela PicDeck doing research 3 How How are Market Segment Best Defined? 4 A Five Step Process : Choosing Attractive Market Five What is Ontela ? ● Ontela is a start-up company founded in 2006 in Seattle • In 2008
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Ontela PickDeck study case Part A 10/09/13 Jean-Mallory Rousseau 1) Based on the three customer personas‚ which customer segment should Ontela target? Why? I would focus in priority on the teenagers‚ then on the young professionals and ultimately on the parents and the elderly. As a matter of fact‚ teenagers are the part of the population both most sensitive to fad phenomena and best at using new technologies. 1) Regina‚ the Teen First segment to target The teenagers’ generation
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tourism Task 3 (AO3) [pic] Overview: Market segmentation can be done in various ways. Most companies choose to use not just one but a combination of methods: 1.Demographic segmentation Demographics is the study of the make-up of the population. Demographic trends illustrate how the population is changing. Factors that affect the make-up of the population include the birth rate and life expectancy. When demographic segmentation is used‚ consumers are grouped according to: Age
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St. George’s University Department of Business and Management Studies Master in Business Administration Program BUSI 894 Modern Organizational Theory and Design (first draft) Fall 2013 2 Units Professor: Dr. Fernando A. Mora C. Caracas‚ Venezuela Email: fmora@sgu.edu‚ famorac@gmail.com Twitter: @famorac Phone: fmorac on Skype Cell: +58-412-3830110 (I am on Whatsup and Viber too) Live Office Hours by appointment (via Skype) WIMBA Live Classroom Thursdays‚ 7 to
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Customer analysis Segmentation: segmentation means the identification of customer group’s responds differently from other groups to competitive offering. It must have following features: feasibility‚ sustainability‚ and profitability. Generally speaking‚ we often use five criteria to segment the market. The segmentation can be defined by several methods; the first one is by demographic characteristics. It is effective partly because person’s life stage affects his or her activities‚ interests
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