St. George’s University Department of Business and Management Studies Master in Business Administration Program BUSI 894 Modern Organizational Theory and Design (first draft) Fall 2013 2 Units Professor: Dr. Fernando A. Mora C. Caracas‚ Venezuela Email: fmora@sgu.edu‚ famorac@gmail.com Twitter: @famorac Phone: fmorac on Skype Cell: +58-412-3830110 (I am on Whatsup and Viber too) Live Office Hours by appointment (via Skype) WIMBA Live Classroom Thursdays‚ 7 to
Premium Organization Organizational studies and human resource management Organizational studies
Ontela PickDeck study case Part A 10/09/13 Jean-Mallory Rousseau 1) Based on the three customer personas‚ which customer segment should Ontela target? Why? I would focus in priority on the teenagers‚ then on the young professionals and ultimately on the parents and the elderly. As a matter of fact‚ teenagers are the part of the population both most sensitive to fad phenomena and best at using new technologies. 1) Regina‚ the Teen First segment to target The teenagers’ generation
Premium Sociology Adolescence Technology
Ontela PickDeck(B) SECTION I Answers to the Questions from Ontela PickDeck (B) 1. Out of 6 clusters‚ I would recommend the customer segment defined by cluster 1 as a potential target for PickDeck. 2. Positioning Statement for the customer segment Cluster 1 that defines key benefits of the PicDeck service. Specifically designed for people who treasure their memories captured in mobile phone and have been frustrated with the cumbersome process of manually transferring photos off their
Free Mobile phone Internet
ONTELLA PICDECK INTRODUCTION AND BACKGROUND Ontela is a start-up company that provides technology infrastructure to wireless carriers that allows consumers to transfer the photos in their camera phones to any wireless device like a laptop or to any websites or email accounts. Currently‚ Ontela’s PicDeck technology has been certified by 30 operators including Verizon‚ T-Mobile‚ and Alltel on more than 100 handsets. It is also available preinstalled on devices from all five of the top global
Premium Mobile phone Wireless Bluetooth
Ontela PicDeck (A and B) Case Exam Preparation Questions. 1. Describe Ontela’s business model. What is their product? Who is their customer? How do they make money? Ontela is a technology start-up. Ontelas first offering is PicDeck which is a technology service that allowed wirelesss subscribers to seamlessly transfer pictures from their mobile devices to their computers‚ email inbox and other networking devices and services. This product is intended to increase sales of high margin data
Premium Wireless Mobile device Mobile phone
KEL451 MOHANBIR SAWHNEY Ontela PicDeck (B): Customer Segmentation‚ Targeting‚ and Positioning The Quantitative Customer Segmentation Study Although Joe Levy felt that the customer persona provided a good starting point to begin thinking about PicDeck’s segmentation‚ he believed that he needed quantitative data to get a more precise understanding of the relative attractiveness of different customer segments. This would require data on end users regarding their preferences and behaviors
Premium Mobile phone Website Camera
Yinping Hu Marketing Management 2101 Professor Stefan Lippert 18 April 2014 Ontela PicDeck Case Study Project Goal To determine the most appropriate target customer segment in order to maximize growth opportunities for both Ontela and its direct customers—wireless carriers‚ who wants to decrease churn and increase average revenue per user. Qualitative Study Persona Analysis Persona Sarah Steve Regina Age 42 27 16 Gender Female Male Female
Premium Technology Telephone Mobile phone
|Oxford Brooks University Research and Analysis Project | |The analysis and evaluation of the business and financial performance of Marks & Spencer over a three | |year period | |Word Count: 5‚898 | | ACCA ID
Premium Financial ratio Financial ratios
ratio for financial analysis. Karambunai Corp Bhd shows a EV/EBITDA ratio of [#EVEBITDA_COMP#] for the next 12 months. This is significantly lower than the median of its peer group: 4.45. According to this financial analysis Karambunai Corp Bhd’s valuation is way below its peer group’s. This ratio is significantly lower than the average of its sector (Software): 13.85. According to this financial analysis Karambunai Corp Bhd’s valuation is way below its sector’s. Financial analysis of Karambunai Corp
Premium 1967 1983 2007
9/3/13 Scharffen Berger Chocolate Maker Scharffen Berger Chocolate Maker Company Overview • Scharffen Berger was founded in 1996 by Robert Steinberg and John Scharffenberger. • The chocolate maker in US market competing for $1.2 billion premium quality chocolate segment. • Company had 60 employees and operated from a 27‚000 sqft facility with 20‚000 sqft production area‚ office space of 5‚000 sqft and retail space of 2‚000 sqft * Facing high market demand which is outstripping production
Premium Chocolate