PROJECT REPORT ON “EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY” Submitted in partial fulfilment of the requirement for the award of the degree of “BACHELOR OF BUSINESS ADMINISTRATION” 2008-11 Submitted To: Submitted By: Mrs. Astha Sharma and Sudhanshu Leekha Dr. Richa Gupta BBA (Gen.) 6th Sem. Faculty Guide 0501341708 IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Guru Gobind Singh Indraprastha University
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the week three assignment‚ the members of team A choose to discuss the case in which Premier Technologies wins intellectual property lawsuit. This paper would highlight details of the case. Doug Sayer‚ the owner of Premier Technologies‚ claimed that two of his former employees stole private information for trade secret infringement and future
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------------------------------------------------- ORGANIZATIONAL BRANDING Using brand power to shape and evolve your organization * Who are we? * What do we believe? * What brings us together? * What are we seeking to achieve? * When people look at us‚ what do they see and what do they experience? * When we are successful‚ what will people say about our accomplishments and the contributions we made? Deciding issues like these is what organizational brands are about. When people
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Sainsbury’s Product and Branding Product and Brand Planning Sainsbury’s products are divided into three man categories; each category meets different customer needs. The three different categories are the basic products‚ the core and the premium. It is key for Sainsbury to plan the location of their products; the basic products are usually placed on the bottom shelves. The premium products are located at much higher level‚ normally around the eye-level of customers. This is done in order
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EMPLOYER BRANDING: AN INNOVATIVE APPROACH Introduction Headlines like RINL(Rashtriya Ispat Nigam Limited ) Personnel department gets ISO 9000 for its excellent services in Human resources‚ ‚ Standard charted bank employees to have5 days week‚ ICICI plans to recruit 30‚000 employees in coming year ‚ Accenture on course to hit 35‚000 headcount in India or launching of a completely a new Brand strategy .TCL a china based electronic company termed " Creative life "for global market or Infosys
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retailer Giordano was chosen by the author for this report. This report discussed the orientation that the company exhibited toward the market place. And the major competitive issues facing by Giordano including the nature and level of competition‚ branding strategies‚ marketing mix‚ segmenting‚ targeting and positioning issues relating to Giordano. 2. Introduction Company Background Giordano‚ International Limited is a Hong Kong retailer of men’s‚ women’s and children’s quality apparel. It was
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Employee Branding: Employee branding is how employees adopt the organizational culture and how the culture influence employees in achieving the band image which is the prime goal of an organization. It is a process of training the employees and makes them understand their responsibilities and their duties with proper motivational factors to reach and build good brand image of the organization with customers. The employee brand is the image presented to an organization’s customers and other
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SBM ASSIGNMENT Submitted by: Madhavi Verma 12DM-081 Personal Branding Why people agreed to pay Rs.5 for attending Narendra Modi’s Rally? Why do we have people who build temples in name of Rajnikant and Amitabh Bachhan and not for any other equally successful movie star? Is it only because of the talents possessed by these individuals or something beyond that? Do these personalities “brand” themselves and consciously do or refrain from doing things that affect their brand image? We all already
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Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely‚ it is instrumental to handle almost every marketing
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What is Branding A comprehensive look at the origin and function of “branding.” by Mark Gallagher and Laura Savard Many people frequently misuse the term “brand” by interchanging it with advertising‚ marketing‚ naming and design. These improper applications have caused much confusion as to what branding is and how it works. Business consultancies‚ marketing companies‚ advertising agencies‚ public relations firms and graphic/web design studios each define brand within their own frame of reference
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