CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
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The Racial Mountain What is the Harlem Renaissance? The Harlem Renaissance was a movement that was prompted by the advocacy of racial equality that began in the early 1920s and lasted into the 1930s. Also known as the “New Negro Movement”‚ the Renaissance was the development of African American culture‚ and was the most influential movement in African American literary history‚ cultural literature‚ and music‚ theatrical and visual arts. Participants such as Zora Neal Hurston‚ W.E.B
Free Harlem Renaissance Langston Hughes Zora Neale Hurston
Art History Cross in the Mountains Caspar David Friedrich - 1774 - 1840 Caspar David Friedrich was a melancholic‚ sensitive and devout 19th century German artist of the Romantic style. Friedrich was born into a strict Lutheran family in Greifswald‚ Pomerania‚ on the Baltic coast of Germany and experienced tragedy at a very early age. Friedrich was the sixth child from a family of 10 children and by the time he turned 13‚ he had lost his mother‚ a sister‚ and saw one of his younger
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Mountain Man Brewing Company (MMBC) was found in 1925 as a family run business and “Mountain Man Lager” is its core product. MMBC was rated as “Best Beer in West Virginia” for years and was selected as “America’s Championship Lager” at the American Beer Championship. MMBC relied on his history and status as independent‚ family-owned brewery to create an aura of authenticity and to position the beer with its core drinkers – blue-collar‚ middle-to-lower income men over age 45. Because of the product
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Mountain Dew‚ a PepsiCo brand‚ which accounts for 20 percent of its beverage sales in the US had lost share to Coca-Cola ’s Sprite and Fanta (Stanford‚ 2012). Brett O ’Brien ‚ vice president of marketing at Mountain Dew had launched a marketing campaign to appeal the young audience in urban centers such as New York‚ Miami‚ and Los Angeles (Stanford‚ 2012). This paper will focus on Mountain Dew ’s advertising campaign and if it targeted at the right market segment. To gain the market share in the
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Misty Sprout 5/3/2013 Smoky Mountains Most of the Smoky Mountains in the national park are sedimentary and were formed by accumulations of clay‚ silt‚ sand‚ gravel minor amount of calcium carbonate. The oldest of the sedimentary rock were formed during the Proterozoic Era about 800-545 million years ago. About 310-245 million years ago‚ the eastern edge of the North American tectonic plat collided with the African plate becoming part of a supercontinent. During one of earlier collisions‚ tremendous
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The Ozarks‚ also known as the Ozark Mountains‚ is a “physiographic‚ geologic‚ and cultural highland region of the central United States which covers much of the southern half of Missouri and an extensive area of northwest Arkansas.” The region extends to the west into southeast Kansas and northeastern Oklahoma. While the region is referred to as the Ozark Mountains‚ it is actually a “high and deeply dissected” plateau. The Ozark Mountains consist of three sections: the Salem Plateau‚ the Springfield
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Drowling Mountain Resort Situation Drowling Mountain is a community resort‚ situated 45minutes away from Syracuse‚ New York‚ one of the larger cities in New York‚ with a population of 145‚170 people in 2010. Drowling Mountain was also located near some surrounding communities in Onondaga County‚ which has a population of 321‚830 people. Drowling Mountain offers snow related activities such as snowboarding and skiing‚ along with operating a full service chalet‚ which has equipment rentals
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On Gold Mountain: The One-Hundred-Year Odyssey of My Chinese-American Family written by Lisa See is an inspirational narrative depicting her Chinese families experiences and struggles immigrating to the west coast of America during the 19th and 20th century. The author was effective in telling her families story. There were similarities and differences between the Fong family’s experiences and the Chinese community’s immigration experiences as a whole. Immigration to America was a phenomenon for
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Brokeback Mountain - Essay The story is about homosexual men who have an affair throughout the story. The theme is something about the forbidden love between two homosexual men in America in the 1960’s‚ which where a very taboo topic back then and something almost everybody looked wrong at. The story takes place in America‚ in the time period from 1963-1983. The story starts on Brokeback Mountain in 1963‚ when they are done working on Brokeback Mountain they don’t see each other for 4 years
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