SUCCESS STORY : SUCCESS STORY Karsanbhai Khodidas Patel‚ the founder of Rs. 2500 crore (US$ 500 million) “NIRMA” group. Believed in value for money equation Sells 8‚00‚000 tonnes of detergent powder every year Market share of 35% Market Size : Market Size Closest threat to HUL with 35% market share. Nirma and Nima with 32 variants are distributed through more than 2 million retail outlets‚ generating gross sales in excess of Rs.2600 crore. The company has reported 4% drop in sales and 13%
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OVERVIEW OF THE STUDY Bilimbi or scientifically known as Averrhoa Bilimbi have dozens of native names. It is widely called as cucumber tree or tree sorrel in English but the tree itself is native to most tropical countries. Filipinos generally called it "kamias" and it is a widely known tree that can be found in most house backyards. Bilimbi is a fruit-bearing tree from the genus averrhoa plant family‚ a close relative of carambola. Bilimbi fruit are used in many medicinal purposes because of
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people. Household penetration of soaps is 98%. People belonging to different income levels use different brands‚ which fall under different segments (see table below)‚ but all income levels use soaps‚ making it the second largest category in India (detergents are number one). Rural consumers in India constitute 70% of the population. Rural demand is growing‚ with more and more soap brands being launched in the discount segment targeting the lower socio-economic strata of consumers. | Soap Price (per
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building a strong consumer preference towards its ‘value-for-money’ products. Innovation‚ Creation and Foundation: It was way back in ‘60s and ‘70s‚ where the domestic detergent market had only premium segment‚ with very few players and was dominated by MNCs. It was 1969‚ when Karsanbhai Patel started door-to-door selling of his detergent powder‚ priced at an astonishing Rs. 3 per kg‚ when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative‚ quality product – with
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In the article “Toys” (1957)‚ Roland Barthes claims that modern toys are conditions children to gender roles they are expected to demonstrate. Barthes supports his claim by explaining that toys are imitations of everyday adult objects and comparing these toys to a wooden set of blocks that promotes creativity and durability. His purpose is to raise awareness about the myths of toys and the things they represent in order to make people reevaluate the types of toys that are best for child development
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introduced in Dove brand. It was dish washing detergent which survived but was disappointing. * The failure in dish washing category was due to the fact that its competitor Pamolive has already introduced washing detergents “that softens the hand while you do the dishes”‚ so Dove failed to use its identity attribute as its competitive advantage. * The customers didn’t felt the need to change from Pamolive detergents. * The introduction of washing detergent also tarnished the image of Dove‚ and
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To‚ 11.06.2014 The Branch Manager Karnataka Soaps & Detergents Limited Kolkata Branch 154‚ Harish Mukherjee Road‚ Kolkata - 700025 Dear Sir‚ As per your notice KSDL/KOL/14-15/146 Dtd.11.06.2014 it has observed that the information to you about the condition regarding our godown at 5/H‚ Tiljala Road‚ Kolkata -700039 is improper‚ inadequate and misleading. From 1988 till today no stuff of Karnataka Soaps & Detergents Limited has spent a full day working hour at godown. Our nodal
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1st July 1957. From this year onwards till date the factory has never looked back and it has achieved growth and development in production‚ sales and profits. The initially named Government Soap Factory was renamed as Karnataka Soaps and Detergents Ltd on 1st October 1980& its trademark is “SHARABHA”‚ The Company is a leading sandalwood soap manufacturer in the country‚ and they have demand for their products in both domestic as well as international market. The main objective of the
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IBM 2012 Introduction The Britain’s larger producer of household detergents‚ Uniwhite‚ launched its first product ten years ago. It was an new lye called Miracle and able to wash at 40°C. That launch was great for Uniwhite‚ the “Miracle” happened to help poor and laborious housewives! That was a success‚ which brings steadily to the producer a 51% share of the household detergents market and to the market leading. Few times later‚ energy savings became important for the
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Infection Control Procedures Section 1 The need to wear disposable gloves and aprons when dealing with blood and bodily waste where possible. Staff should report personal illness and exclude themselves from work if suffering with something infectious (not and excuse to ill inform the setting and take time off as in correctly informing the setting could result in the setting incorrectly informing the parents/carers and Environmental Health where necessary. Staff to have up to date immunisation
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