CELL2CELL: THE CHURN GAME It was a cold and cloudy morning at Cell2Cell Headquarters as Sarah A. Stanford headed to her cubicle holding a cup of cappuccino in one hand and a bulky database manual in the other. Although a veteran in the database marketing field with a doctorate in Statistics‚ her new assignment was more challenging than she had imagined. Churn Management in the wireless industry was really complicated‚ but Sarah was excited to be working on perhaps the most important marketing
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Ans 1). Omnitel entered as a cell phone operator in the Italian market in December 2000. The company introduced its service with plans that were very similar to the incumbent service provider‚ TIM. Omnitel’s perceived competitive edge was customer service focused on the areas of personal touch‚ low waiting time and one-stop calling for all questions. With this perceived advantage‚ Omnitel was targeting high value customers who wanted a better quality customer service than TIM what could provide
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Pronto Pizza Revisited This time‚ Mr. Scapelli managed to eliminate the biases in the data through selecting the every 10th pizza delivery order and letting the customers inform their own pick-up times. The data is fine and appropriate for statistical use‚ and hence we can go through the statistical calculations. Statistical Efforts Using Excel‚ we found the standard deviation and mean of the sample data for the total delivery time‚ preparation time‚ waiting time and travel time. First
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Omnitel Case Study The Italian consumer perceived the cellular phone was a possession that was both expensive and exclusive‚ something that only people of a certain stature had the right to own. Italians‚ as fashion conscious people‚ liked to show off to their friends that they have the most fancy‚ most expensive‚ most technologically advanced handset available. Above that phones were used as an expression of one’s personality. 1. TIM - Telecom Italia Mobile‚ during 1995-1996 was perceived
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Bella Italia Pizzeria Ristorante is an Italian restaurant that sells traditional flavors of Italy and it just started on 2012. It located at Batam Island‚ Indonesia that near ferry terminal. Hence‚ the tourist who just arrive Batam can go and take a look‚ try their traditional and special Italian dish. I can guarantee that their dish is really awesome! First thing I know about Italy is their famous pizza. Undoubtedly‚ Bella Italia has many types of great pizza. Such as Hawaiian pizza‚ Vegetariana
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Pronto Pizza is a family-owned pizza restaurant in Vinemont‚ a small town of 20‚000 people in upstate New York. Antonio Scapelli started the business 30 years ago as Antonio ’s Restaurant with just a few thousand dollars. Antonio‚ his wife‚ and their children‚ most of whom are now grown‚ operate the business. Several years ago‚ one of Antonio ’s sons‚ Tony‚ Jr.‚ graduated from NYU with an undergraduate degree in business administration. After graduation‚ he came back to manage the family business
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4. Models Used In Churn Management Analysis * Decision Tree * Neural Network 4.1 Decision Tree The Decision Tree procedure creates a tree-based classification model. It classifies cases into groups or predicts values of a dependent (target) variable based on values of independent (predictor) variables. The procedure provides validation tools for exploratory and confirmatory classification analysis. The procedure can be used for: Segmentation Identify persons who are likely to
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Case 2 – Possible solutions Group 2 made a good presentation on the case ”Holcim Italia: Segmentation and Targeting in Business-to-Business Marketing” and it is my task to discuss the possible solutions. Group 2 had five different solutions to get Holcim going again: Improving their geographic proximity Increase product assortment More flexible payment conditions Improve technical assistance More promotion and personal relationship Improving their geographic proximity: Holcim had 3 different
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Glaxo Italia S.p.A. is introducing the new drug‚ Zinnat‚ into the market. Glaxo has the option to directly sell or co-market the pharmaceutical. If the company were to sell the product directly‚ Glaxo’s sales force would be the sole distributors of the drug. Using co-marketing‚ Glaxo would allow another company to sell the same product under a different brand name for a fee. We have compared the two options to determine which marketing strategy would be in the best interest of Glaxo Italia in terms
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Business and Entrepreneurship Nova Southeastern University Assignment for Course: OPS 5095 – Service Operations Management Submitted to: Dr. Thomas Griffin Submitted by: Luxuan Xie Date of Submission: Aug 31‚ 2014 Title of Assignment: Porcini’s Pronto CERTIFICATION OF AUTHORSHIP: We certify that we the authors of this paper. Any assistance we received in its preparation is fully acknowledged and disclosed in the paper. We have also cited any sources from which we used data‚ ideas or words‚ either
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