Oman Air‚ the flagship company of the Sultanate of Oman’s Civil Aviation sector‚ commenced operations in 1993. Starting off as a regional player‚ Oman Air‚ as Oman’s national carrier has witnessed rapid growth since the time it was established. Oman Air has played a major role in making Muscat a major traffic hub in the Middle East providing a fillip to commercial‚ industrial and tourism activities. The history of the establishment of Oman Air to 1981‚ where it began flights actually in 1993‚
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8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based in Muscat‚ in which the government holds 33.8% stake. It operates scheduled domestic and international passenger services‚ as well as local air taxi and charter work. Its main hub is at the Seeb International Airport‚ Muscat. The airline is member of the Arab Air Carriers Organization. History Oman Air was established in 1970 and started operations in 1993 as Oman Airline following a
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SWOT Analysis to increase sales revenue of Oman Air Introduction SWOT analysis is a beneficial tool that takes into account not only for our own business but also our competitor’s events and current industry trends as well. It is a framework for any organization in strategic planning for the factors that affects business be it internal or external. This understanding of business factors will help managers effectively to any changes in the factors and facilitate decision making. Factors can be
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COMMUNICATION 1A: An introduction to interpersonal communication Cross Cultural Communication Barriers: Directly cited from: Hofstede‚ G.‚ Pedersen‚ P.‚ & Hofstede‚ G. (2002). Exploring culture: Exercises‚ stories and synthetic cultures. Maine: Intercultural Press. p. 17-20. LaRay Barna (1982) has elaborated on the distinction between observations and interpretation in cross cultural communication. Five areas of practice constitute potential barriers. In order to overcome these
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Chapter 22 Natural selection: process in which organisms with certain inherited characteristics are more likely to survive and reproduce than are organisms with other characteristics Evolution: “descent with modification”; living species descend from ancestral species that differed from those that currently exist; change in genetic composition Taxonomy: a scientific discipline concerned with naming and classifying the diverse forms of life Fossils: preserved remains/impressions of an organism
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4P: Jordan Air In order to briefly explain how marketing mix is applied‚ I am going to give you the example of the “Jordan Air” So you can see an example of marketing mix I will show you a product that you all know “Jordan Air”. Product: The product that I will present you is the "Air Jordan" by Nike. Air Jordan is a brand of shoes and athletic apparel designed‚ owned‚ and produced by Nike and Michael Jordan for Nike’s Jordan Brand subsidiary but I will focus on the market of trainers.
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........... 2 Company Analysis.................................................................................................................. 2 I. Segmentation………………………………………………………………………………2 II. TOWS…………………………………………………………………………………….3 Marketing Challenge…………………………………………………………………………7 Recommendation……………………………………………………………………………..7 I. Tap into the growing Asian Market………………………………………………………..7 II. Capitalize on the corporate business………………………………………………………13 Conclusion……………………………………………………………………………………15
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2012 STRATEGIC MARKETING PLAN FOR OMAN CABLE INDUSTRIES SAOG Table of Contents Executive Summary 3 INTRODUCTION 3 MARKET OVERVIEW 4 PEST Analysis 4 KEY COMPETITORS 5 SEGMENTATION AND TARGETING 6 SITUATION ANALYSIS 7 Strengths- Weakness- Opportunities-Threats Analysis 7 COMPETITOR ANALYSIS 9 GROWTH MATRIX 10 MARKETING OBJECTIVES 12 MARKETING MIX STRATEGIES 13 Price 13 Product 13 Place 13 Promotion
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Oman and its people continue to progress along the path of political‚ social and economic development‚ through the ever changing demands of the 21st century. The Sultanate of Oman has embarked on a development experiment over the few preceding years which show its ability to establish the cornerstones of economic and social transformation and to put in place the design for a proper framework of a modern state through IT‚ Business and Communication. The twenty third of July 1970‚ the date of accession
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introduce the history of Pepsi Oman (Oman refreshment company) which ids responsible for providing soft drink and beverages under Pepsi brand .this company tries to position its products in the top of beverages industry. Second point which we are going to discuss environmental background .this point will concentrate on two main points external and internal environment and how these environments affect on operation ‚strategies and decision making conducted by Pepsi Oman. Third point will be about organizational
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