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    Blue Nile Case Study

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    BUAD 441 – Individual Case Study1 Blue Nile‚ Inc. – World’s Largest Online Diamond Retailer 1. Looking into the future‚ the cost of products‚ a well executed customer service along with information about products‚ web platforms‚ lean operating‚ fast delivery time and reliability will be key factors in determining a company’s success in the online jewelry industry. Consumers want the best quality product at the best price and as fast as possible. In today’s society consumers are educated enough

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    What is Blue Ocean Strategy? by Nattida Sae-Iw MBA Student What is Blue Ocean Strategy? Let’s start with the metaphors To understand the term of Blue Ocean‚ imagine a market universe composed of two sorts of oceans: Red Oceans and Blue Oceans. Red Oceans represent the existing market space which is known market. Companies in red oceans are competitive-base; they are fighting each other and aim to get a bigger market share

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    “Stupid blue door why can’t you just be like all the others”. These thoughts often flooded Lena’s mind when she came home. Lena’s father painted the door of their house blue while all the others on the reservation were white. Jeannette C. Armstrong the author of Blue Against White clearly shows that Lena is troubled with the life pressure of being different. Immaturity wants assimilation maturity supports individualism. Lena leaves the reservation for schooling in the city. She finds that she

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    Jane-Clare Dauito Professor Thorstensen English Composition 2 11 December 2013 Within The Blues James Baldwin’s “Sonny’s Blues” is a story of how a distant and conflicting relationship between two brothers is saved by the powerful message within music. In “Sonny’s Blues” the music portrays a very powerful message. The story begins with Sonny being arrested for heroin use. Sonny’s older brother is a school teacher and did not want to believe that the news was true‚ “I didn’t want to believe that

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    Air Blue E-Marketing

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    |air blue | | | |An IT firm with a few aircrafts – CEO‚ Mr. Tariq Chaudhry | | | |Fahd Masood‚ Saad Khan‚ Fahad Nasir | |4/10/2008 | |

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    Abstract Blue Ocean strategy is a consistent pattern of strategic thinking behind the creation of new markets and industries where demand is created rather than fought for and the rule of competition is irrelevant. This paper proposes a methodology to implement the Blue Ocean Strategy in a privately owned Malaysia industrial firm struggling in a very competitive market using different tools and techniques such as value curves‚ strategy canvas‚ six path method‚ four actions framework. The results

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    Pepsi Blue Case Analysis

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    Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi  Blue  Case  Analysis   I.   Strategic  Situation   In   1995‚   Pepsi-­‐Cola   International   (PCI)   headquarter   planned   to   carry   out   a   $500   million  global  brand  identity  and  logo  plan‚  also  known  as  Project  Blue.  The  plan  failed  to   get   support   from   regional   executives.   The   better   way   to   carry   out   a  

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    The blue whale is a marine creature that is endangered and should be given more protection. This unique creature is one of the largest animals on the earth. This marine manual is known to inhabit many parts of the sea. The blue whale was put into endangerment by commercial fishing. This finding was so big that it was able to kill over 300‚000 blue whales. The blue whale receive protection because commercial fishing made blue whales endangered. The protection that the blue whale received stoped the

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    Ocean Blue Research Paper

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    green or the ocean blue ?. Liquid water absorbs short wavelength light (UV)‚ long wavelengths and infrared light. Each color has a different wavelength‚ so it is refracted at a slightly different angle‚ resulting in dispersion. The colors visible spectrum results in the light response‚ the absorption‚ reflection‚ transmission and in the color addition/subtraction. Out of the visible light spectrum the most absorbed is the red-orange along with the yellow-green‚ and the blue-violet. As the light

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    Pepsi Blue Case Study

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    PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal

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