OBJECTIVES OF THE STUDY: 1. To find out the customer satisfaction of the car segments in Hyderabad market. 2. To know about the features of major participants of car industry. 3. To analyze the consumers attitude towards Hyundai Cars. 4. To elicit the influencing factors which the people consider when they are planning to buy a car. 5. To study the consumers attitude and customer satisfaction with respect to Hyundai. 6. To know the customer attitude towards after sales service. 7. To verify the
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Analysing alternative methods How would enterprise rent-a-car meet their customers’ future expectations? 1. Enterprise can use independent third party to do customer survey‚ in order to obtain accurate feedback from their customers that reflect their expectations about the future service offered by enterprise. Some of advantages and disadvantages of the first alternative method are illustrated below: Advantages Disadvantages • Knowing weaknesses would be a lot faster and easier. • Extra salary
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Successful CRM: Turning Customer Loyalty into Profitability By Bob Thompson CEO‚ CustomerThink Corporation Founder‚ CRMGuru.com [pic] October 2004 Compliments of: [pic] Copyright © 2004 RightNow Technologies. All Rights Reserved. Executive Summary Customer relationship management (CRM) gained recognition in the mid-1990s‚ primarily driven by its perception as information technology (IT). However‚ not enough attention has been given to the fundamental drivers of CRM success:
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1 2 Table of Contents Table of Tables ....................................................................................................................................... 4 Table of Figures ...................................................................................................................................... 5 Abstract ................................................................................................................................................... 6 1. INTRODUCTION
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The Relationship between Customer Loyalty and Satisfaction Introduction In the past decades‚ there was a controversial issue about the relationship between customer loyalty and satisfaction. Actually‚ it is still a heated debate nowadays. Some people said that customer satisfaction bring customer loyalty‚ while some people believed that customer loyalty affect customer satisfaction. Interestingly‚ very few executives and managers understand the critical difference. The purpose of this paper is
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LAPPEENRANTA UNIVERSITY OF TECHNOLOGY SCHOOL OF BUSINESS | INTERNATIONAL MARKETING THE PURSUED BENEFITS OF CUSTOMER LOYALTY PROGRAMS Bachelor´s Thesis Ilona Reinekoski 0329191 December 15th 2009 TABLE OF CONTENTS 1 INTRODUCTION .................................................................................................................... 1 1.1. Objectives..................................................................................................................................
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loyal customers‚ to get some ideas about what they would value in a customer loyalty program. He had also supervised the efforts of his team members. Together‚ they had collected a great deal of data. 2. Examine PE Table 5-1. Are there any requirements or constraints that you can think have that were overlooked? List them. Requirements: Security of customer data; prevent customers cheating Should facilitate promotion of program Constraints: Need to avoid complexity in both the loyalty program
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supermarkets keep and gain customer loyalty via online shopping? Introduction In this essay‚ the author will explore the customer loyalty issues in organisations. In the background of global economy and the knowledge-based economy ‚ many commercial enterprises are facing severe challenges. With the development of society and economy‚ the competition is becoming increasingly acute and fierce‚ some of large supermarket must to seek survival and development. "Customer focusing" is the inevitable
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Term Paper Rent-a-Car Contract ADM 3360A Andrew Sarofeim 4856542 December 7‚ 2010 Introduction With the ability to fly anywhere around the world at a relatively affordable price‚ many Canadians are finding themselves taking trips to visit family‚ friends‚ or complete strangers more often than ever before. However‚ the ability to travel in a given destination of choice will require the ability to drive a car. This has created a large
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INTRODUCTION Customers are becoming ever more demanding‚ and in most markets they have more options to choose from than ever before. . A customer is a person who becomes accustomed to buying from you. Without a strong track record of contact and repeat purchase‚ this person is NOT your customer; he is a buyer. A true customer is grown over time. The satisfaction a customer gets from the consumption of an organization’s product or service pre-empts his or her subsequent decisions on the same products
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