Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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Toms Auto Service Case Study #1) Toms Auto Service (TAS) would define their customer service package by providing friendly and professional employee who interact with customers‚ providing oil‚ oil filters‚ tires‚ windshield wiper blades‚ and lubricants. They also provide their customers a waiting room with fresh blends and assortments of coffee‚ tea‚ soda‚ magazines‚ Wi-Fi‚ and high definition televisions. More services that they include are discount coupons‚ cleaning the vehicle inside and out
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Auto Detail Supplies Renu Cleaners LLC is based in Corona‚ California with a secondary distribution warehouse in San Jose‚ Ca. We are a manufacturing and supply company for the automotive aftermarket industry. We pride ourselves in providing premium quality automotive products and accessories. We offer over 23 years of experience with product research and developement as well as an advanced background in automotive reconditioning‚ sales and customer service. Finish Renu Car Care Finish Renu Car
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repetitious and boring. He was 11 years old when he dropped out of school and ran away from the rectory. Jones crossed the river and went back to Cincinnati‚ immediately picking up employment at an auto garage. The young Jones had a love of the mechanics of cars‚ and strove to spend as much time learning about autos as possible. He was hired to keep the garage clean but soon demonstrated his natural capability as a mechanic. Jones worked full-time as a mechanic in the garage upon turning 14‚ the legal age
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The 2010 Automotive Aftermarket Study Google/Compete The Role of the Internet and Search in the Automotive Parts‚ Tires‚ Services‚ and Accessories (PTSA) Research and Purchasing Process U.S.‚ Nov 2010 Background and Methodology Background • The purpose of this study is to quantify consumers‟ use of the online channel for automotive parts and service research and shopping. Methodology: Phase 1 • Identify visitors to parts & service websites and report the following analytics: – Trended
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terms of the customers’ needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. The history of Indian Business has been exposed to many instances of marketing myopia ‚ one of the biggest being Bajaj Auto. Bajaj Auto came into existence in 1945. It started off by selling imported Vespa scooters and three wheelers in india. In 1959‚ it obtained license to manufacture two& three wheelers and went public in 1960.In 1960‚ it set up a shop to manufacture them
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Aurangabad | | | | “VARROC ENGINEERING” this is main vendor of Bajaj Auto. certified ISO-9001‚ Manufacturing Automotive Components. ▪ AC generator regulator & rectifier unit and capacitor discharge ignition (A.C. analog and D.C. igniter product) for auto ignition systems. ▪ This plant collaborated with Mitsuba Corporation‚ Japan and developed Rectifier Regulator Unit. Job Profile : ▪ Manpower handling
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Bajaj: Riding into glory From riding the Chetak scooter to zipping past the Pulsar 220CC‚ it has been an evolution for Bajaj Auto. India’s second largest two-wheeler maker’s origin is rooted in Bachchraj Trading Corporation‚ first set up to trade in a few 2 and 3-wheelers. Founded by Jamnalal Bajaj‚ who associated closely with Mahatma Gandhi during the freedom struggle‚ the Bajajs’ have seen real growth starting from the sixties. Though Bajaj started off as dealers in imported 2 and 3-wheelers‚
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OlaCabs is an online cab aggregator based out of Mumbai and among the fastest growing taxi hiring firms in India. Taxi booking facility can be availed through app‚ website or through calls. Olacabs provides different types of cab service ranging from economic to luxury travel. The cabs can be reserved through a web browser or a mobile app. This cab service supports both cash and cashless payment options with Ola money. It claims to clock an average of more than 150‚000 bookings per day and commands
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Auto biography of a Tree I am a tree‚ tall and imposing‚ standing all alone near the campus of a temple. My life is ever so interesting as‚ I see a huge spectrum of society‚ funny gestures of people‚ and hear all kinds of conversation of the devotees who pass by me. I was not always so huge. As is true of all living beings I was also a long time back‚ a young sapling with this huge tree within me. At that time I looked fresh and beautiful as all other beings who are young‚ but‚ at that time I was
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