Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating that brand loyalty can
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undertaken by Gilgamesh and Odysseus” Odysseus main challenge is to help defeat the Trojans in the battle of the Trojan horse. All the men who survived the war and the sea were safely back at home‚ other than Odysseus‚ he still had a long journey ahead of him. In the beginning of his journey‚ his challenge was brought upon him by the powerful God of the sea Poseidon. Poseidon became Odysseus enemy after a Cyclops held him and his crewmates captive. After escaping the Cyclops‚ Odysseus blinded it with fire
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Odysseus was a hero because‚ he was a very good man. Odysseus is a hero because when no one believed he would return home‚ he came back safe and alive. He promised he would make it back and he did. Odysseus is a hero because‚ he tried his hardest to keep his men as safe as possible. He often times put his men before himself. But sometimes his men didn’t want to listen to him and wound up in a lot of trouble. In The Odyssey‚ Odysseus told his men not to take and kill helios’s cattle‚ but they didn’t
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Is Odysseus a hero or not? Is Odysseus a hero or not. The reason that I think that Odysseus is a hero is he has his own way of being one. He is a hero for being there for his men and his family. The reason for believing that Odysseus is a hero is that since the beginning Odysseus helped out a friend get his wife back then on his way home he runs into a few troubles‚ he gets imprisoned and got freed by the gods‚ went to the land of the Lotus-eaters‚ then blinded the Cyclops‚ had the bag of winds
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The Odyssey is a story of Odysseus’ long journey home after the defeat of Troy. He leaves his wife‚ Penelope‚ and son‚ Telemachus‚ to go fight in the battle. The Trojan war lasted ten year and his journey to return home lasted even longer. Odysseus meets many characters that help him through his journey‚ as well as characters that bring him many challenges. Secondary characters in The Odyssey demonstrates values‚ challenges‚ and motivation. The character‚ Athena‚ the goddess of wisdom‚ is very strategic
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destiny. Their influence is evident in determining the outcome of every adventure and obstacle that the hero‚ Odysseus‚ faces during his lengthy‚ perilous journey home following the events of the Trojan War. Man’s free will is overshadowed throughout this epic poem by the use of prophecy or the direct influence of the gods to ultimately foretell and decide the outcome. The choices Odysseus makes may have direct consequences and influence on his life‚ gaining or denying him favor with the gods. He
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get past the tempting‚ blood lusting Sirens and lived to tell the tale was considered a hero. Odysseus was a man of courage and bravery‚ and nothing was more important to him than getting his men and himself home safely. Without him‚ his men would have surely perished. Odysseus displayed strengths and weaknesses on his journey home‚ but he also came into contact with many difficult conflicts. Odysseus reveals many strengths on his expedition home after 10 years of being compelled by Circe. Because
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The ancient people of Greek mythology believed there was a recipe for a mortal man to claim immortality‚ and have a name that echoes throughout the ages. The ingredients can be found between the two very popular mythical figures of ancient Greece‚ Odysseus from Homer’s “The Odyssey and Achilles from his other timeless story‚ “The Iliad”. This document will relay the commonalities shared through tragedy‚ and revenge‚ along with the contrasting characteristics of personality‚ methodology in combat and
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