Odwalla Case 1. What factors contributed to the outbreak of E. coli poisoning described in this case? Do you believe that Odwalla was responsible‚ wholly or in part‚ for the outbreak? Why or why not? There are three factors which contributed to this incident. First‚ the defect in its technology resulted in the outbreak of E. coli poisoning. Resisting industry safety standards‚ Odwalla steadfastly refused to pasteurize its juices claiming it altered taste and was unnecessary. Unpasteurized
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http://www.mallenbaker.net/csr/crisis05.html Companies in Crisis - What to do when it all goes wrong Odwalla and the E-coli outbreak What happened? Odwalla (pronounced "odewalla") is the health-conscious juice company which began a couple of decades ago when Greg Steltenpohl‚ Gerry Percy and Bonnie Bassett began squeezing fresh oranges on a $200 hand juicer. The company was growing strongly with annual sales rising 30% per year and approaching $90m. The company had established a strong brand
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DATE: September 4‚ 2008 TO: Stephen Williamson‚ President and Chief Operating Officer‚ Odwalla‚ Inc. SUBJECT: Addressing Contaminated Juice Products ----------------------------------------------------------------------------------------------------------- Odwalla‚ Inc.‚ a health-conscious juice producer‚ must confront implications that its apple juice product is contaminated and has possibly caused several outbreaks of the E. coli virus. It is a truly unfortunate situation when
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Innocent Drinks is a UK-based company founded in 1999 whose primary business is producing smoothies and flavoured spring water‚ sold in supermarkets‚ coffee shops and various other outlets nationally as well as in Ireland‚ Netherlands‚ Belgium‚ Germany‚ France‚ Austria‚ Denmark and Switzerland. Innocent has a 75% share of the £169m UK smoothie market[citation needed] and the company sells two million smoothies per week.[3] Innocent is 58% owned by The Coca-Cola Company. Contents [hide]
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innocent smoothies: Europe’s favourite smoothie brand considers expanding into the Russian soft drinks market. Richard‚ Jon and Adam‚ the three co- founders of innocent were sitting in the board room at innocent’s headquarters Fruit Towers discussing the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola Company . With the goal of becoming the biggest small drinks company in the world‚ they are currently operating in 15 European
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Odwalla‚ Inc (A) Management Writing and Reporting August 18‚ 2013 Case Odwalla‚ Inc (A) Discussion Question 1. What are the key communication issues for Odwalla? The key communication issues for Odwalla are how it will communicate to its consumers and clients the main point of they still a safe and quality Company of Fresh and Natural juice. The main issue that the company is about retaining its principal clients and consumers. For several years Odwalla has been a solid and sustainable
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November 4‚ 1996 TO: Stephen Williamson‚ President and Chief Operating FROM: Monica Pearlman 21 Bascom Drive East 101 SUBJECT: Addressing Contamination linked to Odwalla Juice Products ------------------------------------------------------------------------------------------------------------------------------------------ Odwalla‚ Inc.‚ a health-conscious juice producer‚ must challenge effects that its apple juice product is contaminated and has been linked to the causes of several outbreaks
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Odwalla Case Assignment In the Odwalla Case there are many stakeholders. There are the employees‚ the customers‚ the communities‚ the media‚ the suppliers‚ and the shareholders. The most important stakeholder in this case is the owners: founder‚ Greg Steltenpohl and CEO Stephen Williamson. I know they are the stakeholders because they not only have a direct economic transaction with the company but also‚ their actions affect the outcomes of the business. For example‚ they set up the values of the
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Valuable lessons have been learned because of the Odwalla crisis in October 1996. Odwalla tackled the crisis head on with open and honest intentions. The recall strategy that was implemented hinged on four objectives: constant internal communication‚ personalized customer service‚ fast and effective response‚ and responsibility. That is admitting when wrong. Buy maintaining this strategy they were able to survive what could have been a destructive end to the company. On October 30‚ 1996‚ the
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Write the heading segment. Specify who the memo is for and who sent it. The heading segment should also include the complete and exact date the memo was written‚ and the subject matter (what the memo is about). A sample heading would look like: To: Name and job title of the recipient From: Your name and job title Date: Complete date when the memo was written Subject: (or RE:) What the memo is about (highlighted in some way) Write the heading segment Always address readers by their correct
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