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    Imagine being a little kid‚ playing in the ocean. All the waves are crashing and you are jumping over them. Suddenly‚ you see a large amount of trash‚ beer bottles‚ plastic containers‚ and strings that hold all of it together. You remove the trash from the ocean and put it into a trashcan. By this small task‚ you have supported the sustainability of the ocean. “Sustainability is ensuring that critical social‚ economic‚ and ecological processes are maintained in a way so that both the short and long-term

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    Blue Ocean Strategy

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    Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of

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    ocean notes

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    spreading mid-ocean ridge that produces broader and less rugged segments? -faster When you have Oceanic-Contintental convergance‚ which one becomes subducted? -oceanic The San Andreas Fault is what kind of boundary? -transform The areas where mantle plumes come to the surface are called what? -hotspots Much fluid basaltic lava erupts on the seafloor at mid-ocean ridges. Such eruptions pose little risk to humans because almost all of these occur at the bottom of the ocean. The island

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    Ocean Waves

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    Ocean Waves A wave is a periodic disturbance in space and time‚ possibly transferring energy to or through a space-time region. Have you ever ridden a wave in the ocean? Ocean waves travel on the surface of the water. You can see them and you can feel them. As you swim through the water‚ you can even make your own waves. The winds cause waves on the surface of the ocean (and on lakes). The wind transfers some of its energy to the water‚ through friction between the air molecules and the water molecules

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    The Metaphor Of The Ocean

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    portray the ocean as both the mother and the child; the protector and the protected. The role she places of the mother figure serves as a reminder of how the ocean has nurtured and helped us. Through the seafood we consume‚ the waters in which we use to travel‚ medicine from marine plants and animals‚ and the recreational uses of sports and leisure‚ the ocean has provided humanity with substance and enjoyment for thousands of years. Jetnil-Kijiner draws attention to the provisions the ocean allots to

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    US Airline Industry – Porter’s Five Forces The year 2011 was another dismal one for US airlines in terms of financial performance. Despite an increase in both passenger numbers and revenues for the year‚ profits were down on 2010. In total‚ US airlines earned net profits of about $0.4 billion‚ representing a net margin of less than 1%. The dire financial state of the industry was underlined by AMR (the parent of American Airlines) entering Chapter 11 bankruptcy in November 2011. This ended AMR’s

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    Ocean carrier

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    Assignment 1: Ocean Carriers Refer to the HBS case “Ocean Carriers” and answer the questions below. Each student must turn in a hardcopy of her/his solution and answers in class at the start of the week-4 lecture. She/he must also up-load a softcopy of her/his solution spreadsheet on LMES by then‚ too. Note: You should complete the related textbook chapters (RWJJ Chapters 7 & 8) before attempting this case. In particular‚ you need to study the Baldwin Case first (Chapter 8.2 + material on LMES)

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    Porter’s Five Force Model Analysis For Indian Cigarette Industry 1. Threats of New Entrants=LOW •New Product differentiation Very Tough – already cigarettes at different price points‚ flavors‚ brand images • Access to distribution channel is tough – big & established players are present (e.g. ITC) • Capital requirement is very high for a pan India launching; • Local launch can not catch up scale – Can’t use Economies of scale • Government policy – high tax‚ no TV/Radio Ads

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    Ocean Coastline

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    that comes along with this aspect of climate change. So what causes the ocean to continue rising? Two answers that seem to stand out are polar ice melting‚ therefore increasing the amount of water in the oceans‚ and the sinking of ground sediment. The latter reason is not as well emphasized‚ but still remains a pressing issue that our civilization needs to come face to face with. Along with the obvious rise in the ocean waters‚ coastal populations also face events brought on by nature such as

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    HARVESTING THE OCEAN

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    HARVESTING THE OCEAN BY: SHUN ITCHIGAWA AQUACULTURE • the use of agricultural techniques to breed and raise marine organisms. • is the farming of freshwater or marine organisms. -MONOCULTURE -POLYCULTURE what is the important of aquaculture? It supply commercial species to the world’s markets. Common Aquaculture in the World • Fish aquaculture- raising fish commercially in tanks‚ ponds‚ or ocean enclosures. - carp‚ salmon‚ tilapia and catfish. • Raft culture- aquaculture using floating rafts

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