The Manila Ocean Park is an oceanarium in Manila‚ Philippines. It is owned by China Oceanis Philippines Inc.‚ a subsidiary of China Oceanis Inc.‚ a Singaporean-registered firm that has operated four oceanariums in China. It is located behind the Quirino Grandstand at Rizal Park. It opened on March 1‚ 2008. In terms of floor space‚ the 8‚000 square metres (86‚000 sq ft) oceanarium is larger than the Sentosa Underwater World oceanarium in Singapore‚ and features a 25-metre (82 ft) underwater acrylic
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CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but attendance at the Park had remained
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Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
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the theme‚ Marvel: The Avengers is very popular. 5. The park features some very popular characters such as Thor‚ Hulk‚ Capt. America and Ironman. Weaknesses: 1. The way to Tagaytay is traffic 2. It has a very diverse product portfolio with several different theme parks and hotels‚ which makes centralized management and monitoring very difficult 3. The park depends excessively on the popularity of the characters it features for marketing purposes Opportunities: 1. The residents of Tagaytay can
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Ocean Park vs. Hong Kong Disneyland History about Ocean Park Officially opened on 10th Jan 1977 by the Governor of Hong Kong‚ Sir Murray MacLehose‚ the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards‚ including The World ’s Seventh Most Popular Amusement
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world-wide since OPHK had been ranked the World’s Seventh Most Popular Amusement Park. Many tourists visit Hong Kong will visit OPHK as well. The large amount of capital is also the strength of OPHK. As promote the Koala may need a heavy advertising costs‚ a large amount of capital may allow OPHK to afford the cost. Weakness For the weakness‚ OPHK had the main competitor‚ Hong Kong Disneyland. Both of the theme parks offer the similar products and services such as amusement games‚ souvenir counters
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| | |Services Marketing in Theme Parks | |MGMT E-6020 | Fall 2011 | |
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How Would the Commercial Banks respond to Ocean’s park strategic plan? Was the park’s positioning strategy strong enough to win their confidence in the face of competition from Disneyland? SWOT Analysis Strengths: Ocean Park has a number of strengths that enables it to capture opportunities fuelled by the needs of customers. Ocean Park’s strength is its strong brand. Ocean Park developed a reputation for providing educational and entertaining activities tied to environmental conservation. Its
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to Success 5 3.5 Critical Issues 5 IV. Marketing Strategy 6 4.1 Mission 6 4.2 Marketing Objectives 6 4.3 Financial Objectives 6 4.4 Target Markets 6 4.5 Positioning 7 4.6 Strategies 7 4.7 Marketing Mix 7 V. Budget 8 VI. Controls 8 6.1 Implementation 8 6.2 Marketing Organization 8 6.3 Contingency Planning 9 VII. Marketing Cause 9 MARKETING PLAN OF BALINGASEA BOAT BUILDERS (BBB) I. Executive
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Ocean Park vs Hong Kong Disneyland - Should I Visit Ocean Park or Hong Kong Dis... Page 1 of 2 Hong Kong / Macau Travel Ocean Park vs Hong Kong Disneyland Should I visit Ocean Park or Hong Kong Disneyland By Rory Boland‚ About.com Ocean Park vs Hong Kong Disneyland. At first glance it’s a David and Goliath battle‚ the local favourite against the world champions‚ however‚ those asking themselves whether they should visit Ocean Park or Hong Kong Disneyland may find a surprising answer. Winner
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