Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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NIKE ANALYSIS USING THE BLUE OCEAN STRATEGY Nike Corporate Strategy Mission Statement: “Our mission at Nike is to be a company that surpasses all others in the athletic industry”. Visual Awakening Competitors - Reebok Key Opportunities Threats Internal & External Industry Analysis Visual Exploration Major and Subordinate Problems: Finance –Declining stock market price. Strategy Formulation- Loss in market share for shoes and apparel to non-traditional athletic companies . Marketing-
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blue ocean strategy ® Go where profits and growth are – and where the competition isn’t www.blueoceanstrategy.com © Kim & Mauborgne R esearching the history of blue ocean
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Ocean Acidification The main theme of the 3 articles is that the ocean is becoming more acidic due to fossil-fuel emission of CO2. The ocean has absorbed about 525 billion tons of carbon dioxide from the atmosphere‚ this reduces the amount of greenhouse gas in the atmosphere (1). ). It is lowering the pH by .1 units changing it from 8.2 to 8.1… it is becoming more acidic. (2). It happens when the CO2 from the air mixes with the sea water‚ it produces a bicarbonate ion. This bicarbonate ion then
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as a tourist attraction. San Jacinto plaza Amusement Park has been used by many artists in the 1960’s. The live alligators attracted people from all counties and was a main reason to come visit El Paso. There was 3 alligators and the amusement park showings were daily from morning to night. Also for example the San Jacinto plaza has been use for bus stops. People use it to rest and wait for the next bus. It also known as an amusement park because all the old buildings around the plaza. And back
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There are several characters in the novel The Ocean at the End of the Lane. The characters in the book The Ocean at the End of the Lane are Lettie Hempstock and an un-named protagonist. The un-named protagonist is a seven years old boy and is the character that tells the story‚ on a first person point of view. “ I was seven years old‚ no longer a little child‚ but I was wetting myself with fear‚ like a baby‚ and there was nothing I could do about it‚ while Ursula Monkton hung in the air above me
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Future of Our Oceans The fact of the matter is that the levels of CO2 that this planet we call Earth is expelling is incredible. Like 30 billion tons per year incredible. This rate of change drastically effects everything‚ including the most popular type of surface we have on Earth‚ our oceans. Although the oceans are delaying the effects of global warming by taking in heaps of carbon dioxide‚ this does not mean the oceans go unaffected. This is not a small problem either. As oceans take in more
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the many monuments of him but I really know that something there is unique and different (in a good way). Having been to Luneta Park recently‚ I can really compare their park with ours here in Davao. First‚ the actual statue was both big but the former is larger than the latter. The park itself is evidently larger in the former. Also‚ I have observed that our Rizal Park is not protected by guards 24/7 and if you can jump high enough‚ you can already touch it. I think the reason for this is that the
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deeper understanding of the Blue Ocean Strategy. With the research the student will understand the Blue Ocean Strategy and manage to use it when doing a business. The Blue Ocean Strategy consists of strategy canvas‚ value curve‚ four actions framework‚ six paths‚ buyer experience cycle‚ buyer utility map and blue ocean idea index. This concept is very effective and can make a business person successful. In blue ocean‚ demand is created not to fought over. Blue Ocean is not about technology innovation
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Stars I have categorized iPhone and iPod in Star category which means they both need further investment in product development and there are greater opportunities available in the marketfor growth. Latest figures reveal that the growth rate for iPods is currently 28% and for thoseof iPhone’s its 48%.Apple enjoys 60% more market share in iPod than its closest rivalScandisk in the market. In iPhone’s‚ Apple is not the market leader but has 28% market sharewhere manufacturer of Blackberry RIM has 41%
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