The quick service restaurant (QSR) industry‚ also known as the fast food industry‚ consists of a large variety of restaurant types‚ including but not limited to ice cream parlors‚ fast food restaurants‚ pizza parlors‚ coffee shops. With all of these different types of eateries‚ the QSR industry makes up a massive section of small businesses in America. This means that the market size is large‚ and that there are not restrictive barriers to entry. Some of the giants in the fast food industry are McDonald’s
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Dr. Lee Eng-102 04/10/2014 Fast Foods Fast foods are not new phenomena; these are foods that are quickly prepared and served. It traced its origin in the US in the 1950s. In a typical setup‚ these foods are served in restaurants‚ and other food outlets close to the people. The ever growing popularity of such foods has been to blame on the laziness of the people (especially college students) who seem to prefer precooked meals to well cooked meals. These types of food are common among the children
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problem‚ we point fingers at restaurants like McDonalds‚ saying their foods and serving sizes are to blame. However‚ I would argue that our lifestyles are really to blame. We are so busy that we go to fast food restaurants instead of eating healthy meals at home. Until we stop ourselves‚ from going too fast food places and from eating other premade food‚ the problem of obesity in the US will not go away. Customers at fast food restaurant have been known to blame restaurants such as McDonalds‚ Burger
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Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of the study is to
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Fast Food Nation The first half of the book Fast Food Nation written by Eric Schlosser expresses the profound outcomes of fast food in America starting from its creation to today. Some of these examples include: more employment opportunities for teenagers‚ the creation of successful franchise owners‚ and a new revolutionary way to buy food. Schlosser talks about the major effect that fast food companies have made in the life of teenagers. According to Schlosser‚ “Teenagers have long provided the
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SWOT Analysis: Strengths – Years of experience working‚ managing and owning a fast food restaurant Good communication skills with customers Friendly attitude with customers and staff Being able to mentor staff as I have years of experience in this field Weaknesses – Health problems Fatigue I have to look after my family which includes young children personally sometimes causing me to work less Opportunities – To franchise and own more fast food shops
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Liz Chiocco EDF-255 Final Paper Fast Food in Schools 4/26/12 Buckley‚ Cara. "A Proposal to Separate Fast Food and Schools." New York Times [New York] 20 04 2009‚ n. pag. Web 26 April. 2012. . The author explores research done that suggests that the closer a fast food restaurant is to a school‚ the higher is the obesity rate of the children there. Eric N. Gioia is a city councilman from Queens and he wants to ban any fast food restaurants from opening within a tenth of a mile from any
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The fast food industry of China is experiencing phenomenal growth and is one of the fastest growing sectors in the country‚ with the compounded annual growth rates of the market crossing 25%. Further‚ on the back of changing and busy lifestyle‚ fast emerging middle class population and surging disposable income‚ the industry will continue to grow at apace in coming years. These are the findings of our just-released research report “China Fast Food Analysis”. This report provides extensive research
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American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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2005. South Korea is now one of the world’s largest economies (as of 2006‚ it is 14th in the world according to GDP). (2). If we will compare Korean market to East Asian countries (Exhibit 1 p.12).From report I have strong understanding that mane fast-food market in any Asian countries is in big cities. Let’s check urban population level in all Asian countries. Based on Exhibit 1 we can clearly see that Korea has one of the best Urban Population level-total population level 47.6 million and urban population
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